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Jack Daniel's
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=== Sales and brand value status === Jack Daniel's Black Label Tennessee Whiskey is the best-selling whiskey in the world<ref>{{cite magazine|url=https://www.theatlantic.com/business/archive/2012/01/jack-daniels-secret-the-history-of-the-worlds-most-famous-whiskey/250966/|title=Jack Daniel's Secret: The History of the World's Most Famous Whiskey|magazine=[[The Atlantic]]|author=Stengel, Jim|access-date=March 26, 2012}}</ref> and remains the flagship product of Brown–Forman Corporation. In 2017 the product had sales of 12.9 million cases.<ref>{{cite web|url=https://www.thespiritsbusiness.com/2018/06/top-10-best-selling-world-whiskey-brands/11/|title=Top 10 best-selling world whisk(e)y brands|author=Owen Bellwood|date=June 26, 2018 |publisher=thespiritbusiness.com|access-date=April 23, 2023}}</ref> Underlying net sales for the Jack Daniel's brand grew by 3% (−1% on a reported basis).{{clarify|date=June 2018}} Other brand variations, such as Tennessee Honey, Gentleman Jack, and Tennessee Fire, added another 2.9 million cases to sales. Sales of an additional 800,000 equivalent cases in [[ready to drink]] (RTD) products brought the fiscal year total to more than 16.1 million equivalent adjusted cases for the entire Jack Daniel's family of brands.<ref name="Stronger">{{Cite web|url=https://www.businesswire.com/news/home/20170607005668/en/Brown-Forman-Reports-Fiscal-2017-Results-Expects-Stronger|title=Brown-Forman Reports Fiscal 2017 Results; Expects Stronger Trends to Continue in Fiscal 2018|date=June 7, 2017|website=Brown–Forman Corporation (official website) |access-date=May 17, 2018}}</ref> Tennessee Honey and Tennessee Fire were also solid contributors to the total underlying net sales growth of 3% (flat on a reported basis) for the Jack Daniel's family of brands. They grew underlying net sales by 4% and 14% (3% and 18% on a reported basis), respectively. Premium brand Gentleman Jack grew underlying net sales mid-single digits, while the RTD/RTP segment increased underlying net sales by 6% (3% on a reported basis).<ref name="Stronger"/> In the IWSR 2013 World Class Brands rankings of wine and spirits brands, Jack Daniel's was ranked third on the global level.<ref>{{cite news|url=http://www.business-standard.com/article/companies/diageo-tops-iwsr-s-brand-rankings-113090300683_1.html|title=Diageo tops IWSR's brand rankings|date=September 5, 2013|access-date=May 7, 2015|newspaper=Business Standard}}</ref> More recently, in 2017, it ranked at number 16 on the IWSR's Real 100 Spirits Brands Worldwide list.<ref>{{Cite web|url=https://www.just-drinks.com/analysis/the-iwsr-real-100-spirits-brands-worldwide-the-facts_id123433.aspx|title=The IWSR Real 100 Spirits Brands Worldwide – The Facts|date=June 27, 2017|website=just-drinks.com|access-date=May 17, 2018|archive-date=May 17, 2018|archive-url=https://web.archive.org/web/20180517223903/https://www.just-drinks.com/analysis/the-iwsr-real-100-spirits-brands-worldwide-the-facts_id123433.aspx|url-status=dead}}</ref> Additionally, the brand evaluation consultancy ''Intangible Business'' ranked Jack Daniel's fourth on its Power 100 Spirits and Wine list in both 2014 and 2015.<ref>{{cite web|url=http://www.rankingthebrands.com/The-Brand-Rankings.aspx?rankingID=136&year=805|title=The Power 100 Spirits & Wine|date=2014|website=RankingTheBrands|publisher=Intangible Business|access-date=May 7, 2015}}</ref><ref>{{Cite web|url=https://www.rankingthebrands.com/The-Brand-Rankings.aspx?rankingID=136&year=949|title=The Power 100 Spirits & Wine {{!}} 2015|website=rankingthebrands.com|access-date=May 17, 2018}}</ref>
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