Editing Jeff Robbin (section)

=== Later projects ===
In 2011, ''[[Bloomberg News|Bloomberg]]'' reported that Robbin was in charge of Apple's effort to create a television set. Apple's plans to create a TV had been previously revealed in Steve Jobs's biography.<ref name=":2" /> The plans never came to fruition, and Apple abandoned the television project in 2014, after it was deemed to not be worth it.<ref>{{Cite web |last=Wakabayashi |first=Daisuke |date=May 18, 2015 |title=Behind Apple's Move to Shelve TV Plans |url=http://www.wsj.com/articles/behind-apples-move-to-shelve-tv-plans-1431992617 |access-date=2022-10-29 |website=WSJ |language=en-US}}</ref>

In 2018, ''[[The Wall Street Journal]]'' reported that Jeff Robbin led the Apple Music product and engineering teams, having taken over after the music service's much-criticized 2015 launch.<ref>{{Cite web |last=Steele |first=Tripp Mickle and Anne |title=Jimmy Iovine's Planned Exit From Apple Music Raises Leadership Questions |url=https://www.wsj.com/articles/jimmy-iovines-planned-exit-from-apple-music-raises-leadership-questions-1521630001 |access-date=2022-10-29 |website=WSJ |language=en-US}}</ref>

In March 2023, ''Bloomberg News'' reported that starting in April, Robbin will take charge of Apple's cloud services, including [[iCloud]], [[CloudKit]], and the infrastructure that hosts [[iMessage]] and [[FaceTime]].<ref>{{Cite news |last=Gurman |first=Mark |date=2023-03-03 |title=Apple’s Cloud Chief to Step Down, Adding to Wave of Departures |language=en |work=Bloomberg News |url=https://www.bloomberg.com/news/articles/2023-03-03/apple-s-cloud-chief-to-step-down-adding-to-wave-of-departures |access-date=2023-03-04}}</ref>