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Jim Backus
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=== Television commercials === Backus acted in several television commercials. As Mr. Magoo, he also helped advertise the [[General Electric]] line of products over the years.<ref>[http://graphic-design.tjs-labs.com/show-picture?id=1062616508 General Electric advertisement featuring Mr. Magoo] {{Webarchive|url=https://web.archive.org/web/20080428173629/http://graphic-design.tjs-labs.com/show-picture?id=1062616508 |date=April 28, 2008 }}. ''Life'' Magazine December 14, 1959</ref> In ''Bowl 'Em Over with GE Bulbs'' (1963), a [[Cinécraft Productions]] sales training film made for the GE Large Lamp Division, Backus introduces the Mr. Magoo Soft White light bulb TV advertising campaign for Fall 1963. For the first time, [[General Electric]] commercials would be shown in color on prime-time TV shows, including the [[Tonight Show]] with [[Johnny Carson]].<ref>The Jim Backus Mr. Magoo film, ''Bowl 'Em Over with G-E Bulbs!'', is posted online in the Hagley Museum and Library Digital Archives</ref> He was also spokesman for [[La-Z-Boy]] furniture during the 1970s. An example commercial can be heard during the Zero Hour radio program entitled “Lost In Time” broadcast in 1974. In the late 1980s, he was reunited with former co-star [[Natalie Schafer]] in an advertisement for [[Orville Redenbacher]]'s popcorn. They reprised their roles from ''Gilligan's Island'', but instead of still being shipwrecked, the setting was a luxurious study or den. This would be the final TV appearance for both actors, who were in frail health. They also both appeared on [[Fox Broadcasting Company|Fox's]] short lived talk show ''[[The Late Show (1986 talk show)|The Late Show]]'' with [[Ross Shafer]], along with the rest of the cast of ''Gilligan's Island'', in 1988.
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