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Jive Records
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=== Teen pop acts (1996β2001) === In 1996, BMG deepened its relationship with the label by purchasing a 20-percent stake of Jive.<ref name=":5" /> By the late 1990s, Jive began signing pop acts [[Backstreet Boys]], [[NSYNC]] and [[Britney Spears]]. All three acts achieved massive success as the 2000s dawned, becoming the three best-selling acts in the label's history.<ref>{{Cite magazine |last=Paoletta |first=Michael |date=30 October 1999 |title=Jive Rides Teen-pop Wave: Trend-savvy Label Looks Beyond Legal Tangles |url=https://books.google.com/books?id=eAgEAAAAMBAJ&q=%22Jive+Rides+Teen-pop+Wave%22&pg=PA7 |magazine=[[Billboard (magazine)|Billboard]] |pages=1, 72}}Retrieved September 28, 2021.</ref>
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