Editing Kwik Save (section)

===Sale of shops to BTTF===
On 27 February 2006, Somerfield Stores Ltd sold the brand and the remaining 171 shops to BTTF, an investment vehicle headed by Paul Niklas, for an undisclosed sum.<ref>{{cite news |url=http://news.bbc.co.uk/1/hi/business/4755176.stm |title=Somerfield sells Kwik Save shops |access-date=5 May 2007|work=BBC News|date=27 February 2006}}</ref> Somerfield rebranded the 102 Kwik Save locations it retained under its own name and a further 77 shops were sold to other retailers, including 19 to [[Netto UK|Netto]].<ref>{{cite web |url=http://www.thegrocer.co.uk/articles.aspx?page=independentarticle&ID=189473 |title=Somerfield sells off Kwik Save|work=[[The Grocer]] |url-status=dead |archive-url=https://web.archive.org/web/20110720184218/http://www.thegrocer.co.uk/articles.aspx?page=independentarticle&ID=189473 |archive-date=20 July 2011 |date=10 October 2006|access-date=12 November 2020}}</ref>

According to a report in ''[[PR Week]]'' in April 2006, Kwik Save hired a marketing agency in a bid to revitalise the brand and reposition it as an alternative to the leading supermarkets. Around £200,000 was allocated to [[Public Relations|public relations]] as part of a marketing brief worth £4m-£5m.<ref>{{cite news |url=http://www.accessmylibrary.com/coms2/summary_0286-15094476_ITM |title=BTTF begins Kwik Save makeover |access-date=30 November 2008|publisher=PR Week|date=21 April 2006}}</ref>

In October 2006 a £30m refinancing package from unnamed investors was partly used to purchase a further 45 shops from Somerfield. Some of those were part of the [[Competition Commission]] investigation into Somerfield's purchase of 114 [[Safeway (UK)|Safeway Compact]] shops in 2004.<ref>{{cite web |url=http://ichuddersfield.icnetwork.co.uk/0100news/0300businessnews/tm_headline=kwik-save-buys-somerfield-stores&method=full&objectid=17940859&siteid=50060-name_page.html |title=Kwik Save buys Somerfield stores |access-date=5 May 2007|publisher=icHuddersfield |date=16 October 2006}}</ref>

In December 2006, ''[[The Sunday Times (UK)|The Sunday Times]]'' reported that Kwik Save was suffering from a "sharp fall in sales and mounting losses", and was seeking another financial injection.<ref>{{cite news |url=http://business.timesonline.co.uk/tol/business/industry_sectors/retailing/article658102.ece |archive-url=https://web.archive.org/web/20110612192239/http://business.timesonline.co.uk/tol/business/industry_sectors/retailing/article658102.ece |url-status=dead |archive-date=12 June 2011 |title=Kwik Save seeks quick fix |access-date=30 May 2007|work=The Times | location=London | first=Ben | last=Laurance | date=3 December 2006}}</ref> On 22 January 2007, it was reported that Kwik Save was suffering problems over delays in payment to its major suppliers, with stocks of many core products being limited as a result.<ref>{{cite web |url=http://www.thegrocer.co.uk/articles.aspx?page=articles&ID=111986 |title=Kwik Save hit by out-of-stocks|work=[[The Grocer]] |date=22 July 2006 |access-date=30 October 2009}}</ref>

On 29 January 2007, it was reported that a new investor was about to inject £70 million into the Kwik Save business.<ref>{{cite web |url=http://www.manchestereveningnews.co.uk/business/s/234/234507_kwik_save_to_be_saved.html |title=Kwik Save to be saved |access-date=5 May 2007|publisher=Manchester Evening News (website)|date=29 January 2007}}</ref> In mid February 2007, the company announced that it had managed to source a £50 million refinancing package to revive the failing retailer. In March 2007, the £50 million deal was finalised, and Paul Niklas returned as managing director of the company. The holding company changed its name from BTTF to '''Kwik Save Limited.'''