Editing Life in Hell (section)

==Merchandise and advertising==
After the success of ''Love Is Hell'', Deborah Caplan, later Groening's wife, published ''Work Is Hell'' and two calendars, one in collaboration with cartoonist Lynda Barry. The books caught the attention of Pantheon/Randomhouse who wanted to expand the market for his books to include bookstores nationwide. The Life in Hell Cartoon Co. reserved the right to continue to sell the books to hip novelty and comic book stores along with the line of novelty items the couple had produced over the previous 5 years.

In addition to the books, the comic also spawned T-shirts, sweatshirts, greeting cards, posters,<ref name="latimesmag"/> coffee mugs, and a short-lived newsletter called the "Life in Hell Times".<ref name="whatthehell">{{cite web|author=Romanov, Alexander |title=Rare Life in Hell Merchandise |date=July 27, 2005 |work=What the Hell |url=http://hell.capefeare.com/items.php |access-date=February 10, 2007 |url-status=dead |archive-url=https://web.archive.org/web/20070206214505/http://hell.capefeare.com/items.php |archive-date=February 6, 2007 }}</ref>

In the late 1980s, Groening drew several print advertisements for [[Apple Computer]] in the form of ''Life in Hell'' comic strips.<ref>{{cite web|url=http://vintagezen.com/zen/2013/2/26/matt-groenings-artwork-for-apple |title=Matt Groening Apple Ad from 1989 |website=vintagezen.com |access-date=August 10, 2016 |url-status=dead |archive-url=https://web.archive.org/web/20140718102055/http://vintagezen.com/zen/2013/2/26/matt-groenings-artwork-for-apple |archive-date=July 18, 2014 }}</ref>

In 1989, after the birth of their first son, Deborah Caplan Groening and Matt decided to end their business because Deborah wanted to focus on motherhood and Matt was launching his career in television.

At the 2005 [[Comic-Con International|Comic-Con]] in [[San Diego]], a series of deluxe ''Life in Hell'' vinyl figurines manufactured by CritterBox Toys was announced.<ref name="scs">{{cite web | title=Life Is Heaven with Life In Hell Line | date=July 18, 2005 | work=Simpsons Collector Sector | url=http://www.simpsonscollectors.com/news.asp?archive=7/2005/ | access-date=February 10, 2007 | archive-url=https://web.archive.org/web/20110716075553/http://www.simpsonscollectors.com/news.asp?archive=7%2F2005%2F | archive-date=July 16, 2011 | url-status=dead }}</ref>

Binky and Bongo appear as background and enemy characters in the [[The Simpsons (video game)|Simpsons arcade video game]] (coin-op).

===Books===
*1984&nbsp;– ''Love Is Hell''&nbsp;– ({{ISBN|0-394-74454-3}})
*1986&nbsp;– ''Work Is Hell''&nbsp;– ({{ISBN|0-394-74864-6}})
*1987&nbsp;– ''School Is Hell''&nbsp;– ({{ISBN|0-394-75091-8}})
*1988&nbsp;– ''Box Full of Hell''&nbsp;– ({{ISBN|0-679-72111-8}})
*1988&nbsp;– ''Childhood Is Hell''&nbsp;– ({{ISBN|0-679-72055-3}})
*1989&nbsp;– ''Greetings from Hell''&nbsp;– ({{ISBN|0-679-72678-0}})
*1989&nbsp;– ''Akbar and Jeff's Guide to Life''&nbsp;– ({{ISBN|0-679-72680-2}})
*1990&nbsp;– ''The Big Book of Hell''&nbsp;– ({{ISBN|0-679-72759-0}})
*1991&nbsp;– ''With Love From Hell''&nbsp;– ({{ISBN|0-06-096583-5}})
*1991&nbsp;– ''How to Go to Hell''&nbsp;– ({{ISBN|0-06-096879-6}})
*1992&nbsp;– ''The Road to Hell''&nbsp;– ({{ISBN|0-06-096950-4}})
*1994&nbsp;– ''Binky's Guide to Love''&nbsp;– ({{ISBN|0-06-095078-1}})
*1994&nbsp;– ''Love Is Hell: Special Ultra Jumbo 10th Anniversary Edition''&nbsp;– ({{ISBN|0-679-75665-5}})
*1997&nbsp;– ''The Huge Book of Hell''&nbsp;– ({{ISBN|0-14-026310-1}})
*2007&nbsp;– ''Will and Abe's Guide to the Universe''&nbsp;– ({{ISBN|0-06-134037-5}})