Editing LiveRamp (section)

===Early 2010s===
In 2010, Acxiom acquired part of GoDigital, a Brazilian direct marketing and data quality company.<ref>{{Cite web |last=Jones |first=Luke |date=2012-12-10 |title=Analysts Skeptical As Acxiom Works to Retain Global Presence |url=https://www.arkansasbusiness.com/article/acxiom-works-to-remain-global/ |access-date=2024-05-08 |website=Arkansas Business — Business News, Real Estate, Law, Construction |language=en-US}}</ref> In October 2010, the company launched AbiliTec Digital, a web-based tool to match digital identities to traditional name and address data, such as that collected from loyalty programs.<ref>{{Cite web |title=Acxiom Expands Its Global Data Services, Adds Three Countries |url=https://www.mediapost.com/publications/article/319009/acxiom-expands-its-global-data-services-adds-thre.html |access-date=2024-05-08 |website=www.mediapost.com |language=en}}</ref> On July 27, 2011, Acxiom named Scott E. Howe, as the company’s chief executive officer and president.<ref>{{cite web|url=http://www.arkansasbusiness.com/article/33931/updated-acxiom-names-former-microsoft-exec-scott-howe-as-ceo|title=UPDATED: Acxiom Names Former Microsoft Exec Scott Howe as CEO |website=Arkansas Business |date=27 July 2011 |accessdate=2018-05-09}}{{subscription required|date=June 2018}}</ref>

In December 2011, Acxiom announced the sale of its background screening business, Acxiom Information Security Services (AISS), to Sterling Infosystems, now SterlingBackcheck.<ref>{{cite web|url=http://www.arkansasbusiness.com/article/32959/company-buys-background-screening-firm-from-acxiom |title=Company Buys Background Screening Firm From Acxiom |website=arkansasbusiness.com |date=2011-12-05 |accessdate=2018-05-09}}{{subscription required|date=April 2018}}</ref> In 2012, the NY Times reported that the company had the world’s largest commercial database on consumers.<ref name="nytimes1">{{cite web|url=https://www.nytimes.com/2012/06/17/technology/acxiom-the-quiet-giant-of-consumer-database-marketing.html |title=Mapping, and Sharing, the Consumer Genome |website=[[The New York Times]] |date=2012-06-16 |accessdate=2018-05-09}}</ref> In 2013, [[CNBC]] announced that the Federal Trade Commission was investigating Acxiom and eight other companies to learn how they collected and used consumer data.<ref>{{Cite news|url=https://www.cnbc.com/2013/03/26/what-you-didnt-post-facebook-may-still-know.html|title=Facebook is Watching You...And Not Just on Facebook |last=Sengupta |first=Somini |date=2013-03-26 |work=CNBC|access-date=2018-05-09}}</ref>