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===2000s–present: New flavors and re-releases=== In July 2001, [[dulce de leche]] M&M's were introduced in five markets with large Hispanic populations: [[Los Angeles, California]]; [[San Diego, California]]; [[Miami, Florida]]; [[McAllen, Texas|McAllen]]-[[Brownsville, Texas]]; and [[San Antonio, Texas]].<ref>{{cite web|url=http://www.allbusiness.com/food-beverage/food-industry-food-mfg-sugar/6097035-1.html |title=M&M/MARS Woos Latinos With New "M&M's" Dulce de Leche-Caramel Chocolate Candies; New Flavor to Premiere in Markets With Highest Concentration of Latinos. | Food & Beverage > Food Industry from |website=AllBusiness.com |access-date=January 15, 2010 |archive-url=https://web.archive.org/web/20110814112614/http://www.allbusiness.com/food-beverage/food-industry-food-mfg-sugar/6097035-1.html |archive-date=August 14, 2011}}</ref> The flavor never became popular with the Hispanic community, who preferred existing M&M's flavors, and it was discontinued in most areas by early 2003.<ref>{{cite web|url=http://www.nuintelligence.net/Manager/anmviewer.asp?a=9 |title=Hot Seat ! Dulce de Leche M&M's Fail |archive-url=https://web.archive.org/web/20041022003258/http://www.nuintelligence.net/Manager/anmviewer.asp?a=9 |archive-date=October 22, 2004}}</ref> Several other flavors of M&M debuted throughout the 2010s. These include Pretzel M&M's, released in 2010,<ref name="PretzelAnnouncement">{{cite news |last1=Olsen |first1=Elizabeth |title=A Campaign for M&Ms With a Salty Center? Sweet |url=https://www.nytimes.com/2010/06/22/business/media/22adco.html |access-date=August 15, 2019 |work=The New York Times |date=June 21, 2010 |archive-url=https://web.archive.org/web/20190815030848/https://www.nytimes.com/2010/06/22/business/media/22adco.html |archive-date=August 15, 2019 |url-status=live }}</ref> limited edition Coffee Nut M&M's, released in 2016,<ref>{{Cite magazine|url=https://time.com/4424241/coffee-nut-mms-flavor/|title=This New M&M's Flavour Will Fuel Your Coffee Addiction|date=July 26, 2016|magazine=Time|author1=McCluskey, Megan|access-date=September 9, 2016|archive-url=https://web.archive.org/web/20160915051112/http://time.com/4424241/coffee-nut-mms-flavor/|archive-date=September 15, 2016|url-status=live}}</ref> Caramel M&M's, released in 2017,<ref>{{Cite news|url=http://www.prnewswire.com/news-releases/mms-launches-new-soft-caramel-filled-chocolate-candies-300455785.html|title=M&M'S Launches New Soft Caramel-Filled Chocolate Candies|agency=PR Newswire|author=Mars Chocolate North America|date=May 11, 2017|access-date=May 17, 2017|archive-url=https://web.archive.org/web/20170514074444/http://www.prnewswire.com/news-releases/mms-launches-new-soft-caramel-filled-chocolate-candies-300455785.html|archive-date=May 14, 2017|url-status=live}}</ref> limited edition English Toffee M&M's, released in 2019,<ref name="ToffeeNYDailyNews">{{cite news |last1=Cinone |first1=Danielle |title=M&M's is revealing three 'internationally inspired' flavors in 2019 — including Mexican jalapeno peanut |url=https://www.nydailynews.com/life-style/eats/ny-news-mm-revealing-three-new-internationally-inspired-flavors-20180913-story.html?gclid=Cj0KCQjw4s7qBRCzARIsAImcAxY2uNXQb0jEDvOUkfbNxTtcYVVV0-lYsLnz8_rWzX8UwldBxkvqZbwaAoddEALw_wcB |access-date=August 15, 2019 |work=Daily News|location=New York |date=September 13, 2018}}</ref><ref>{{Cite web|url=https://www.delish.com/food-news/a28638002/english-toffee-mms/|title=English Toffee Peanut Won M&M's 2019 "Flavor Vote" |last=Holender |first=Samantha |website=Delish |date=August 7, 2019}}</ref> and limited edition Hazelnut Spread M&M's, also released in 2019.<ref name="USATodayHazelnut">{{cite news |last1=Tyko |first1=Kelly |title=New hazelnut spread M&M's are coming in April along with new Reese's cups |url=https://www.usatoday.com/story/money/2019/03/26/hazelnut-spread-mms-reeses-lovers-cups-mars-incorporated/3274737002/ |access-date=August 15, 2019 |work=USA Today |date=March 26, 2019 |archive-url=https://web.archive.org/web/20190811222706/https://www.usatoday.com/story/money/2019/03/26/hazelnut-spread-mms-reeses-lovers-cups-mars-incorporated/3274737002/ |archive-date=August 11, 2019 |url-status=live }}</ref> A range of additional products was launched in the 2000s and 2010s to expand beyond the traditional line of candies. A chocolate bar called the [[M-Azing]] was initially released in 2004, and subsequently relaunched in 2013,<ref name="AdAge2006">{{cite web |last1=Thompson |first1=Stephanie |title=Mars to Scale Back M-Azing Brand |url=https://adage.com/article/news/mars-scale-back-m-azing-brand/112718 |website=Advertising Age |publisher=Crain Communications |access-date=August 15, 2019 |date=October 26, 2006 |archive-url=https://web.archive.org/web/20190531132123/https://adage.com/article/news/mars-scale-back-m-azing-brand/112718 |archive-date=May 31, 2019 |url-status=dead }}</ref> oversized candies titled "Mega M&M's" were briefly released in 2007 to promote the ''[[Shrek]]'' film series, before being introduced as a standalone product in 2014,<ref name="MegaStart">{{cite web |last1=Pham |first1=Peter |title=M&M's to Launch 'Mega' Version with Triple the Chocolate |url=https://www.foodbeast.com/news/mms-mega-to-launch-next-year/ |website=Food Beast |date=December 10, 2013 |access-date=August 15, 2019 |archive-url=https://web.archive.org/web/20190815021701/https://www.foodbeast.com/news/mms-mega-to-launch-next-year/ |archive-date=August 15, 2019 |url-status=live }}</ref> M&M cookies began to be sold in the United States in 2016,<ref name="logo">{{cite web |last1=Ferria |first1=Kayla |title=The History Of The M&M Logo |url=https://www.hatchwise.com/resources/the-history-of-the-mms-logo |website=Hatchwise |access-date=2 June 2024 |quote=The company released an M&M’s cookie in 2016.}}</ref> and M&M chocolate blocks were released in Australia in 2017.<ref>{{cite web |last1=Yu |first1=Douglas |title=Mars launches first M&M's chocolate block in Australia |url=https://www.confectionerynews.com/Article/2017/04/27/Mars-launches-first-M-M-s-chocolate-block-in-Australia |website=Confectionary News |date=April 26, 2017 |access-date=June 15, 2018 |archive-url=https://web.archive.org/web/20190808225825/https://www.confectionerynews.com/Article/2017/04/27/Mars-launches-first-M-M-s-chocolate-block-in-Australia |archive-date=August 8, 2019 |url-status=live }}</ref> In 2020, Fudge Brownie M&M's were released in the United States. They were discontinued in April 2024. On September 28, 2022, the introduction of purple M&M's was announced, as well as their newest spokescandy, Purple.<ref>{{Cite news |last=Mendoza |first=Jordan |date=October 3, 2022 |title=For the first time in over a decade, a new M&M color: Meet Purple, who represents 'acceptance' |work=USA Today |url=https://www.usatoday.com/story/money/food/2022/10/03/purple-m-and-m/8169936001/ |access-date=April 30, 2023}}</ref>
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