Editing Magic 1278 (section)

====1989–1991 – The temporary end of the 3XY callsign====
After losing the ratings and financial battle with FM rivals [[Triple M Melbourne|Eon FM]] and [[Fox FM (Melbourne)|Fox FM]], the 3XY licence was bought in late 1989 by the parent company of [[Bay 93.9|Bay FM]], a [[Geelong]] based station which was then just about to come on air. When Bay FM commenced broadcasting in December 1989, 3XY briefly simulcast the BAY-FM overnight programs, retaining its [[rock music]] format during the day. However, once new studios in [[Corio Bay]] were completed, Bay FM and 3XY began full-time simulcasting, 3XY breaking only for coverage of [[Australian Football League]] (AFL) games, which they were contracted to cover. After a period of 12 months, the then-[[Australian Broadcasting Authority]] demanded that the two stations begin separate programming. While the two stations remained in their Corio studios, Bay FM relaunched with an [[easy listening]] format, with 3XY retaining its soft rock format. In 1991, 3XY was sold to [[AWA Technology Services|AWA]], owners of [[2CH]] Sydney and other stations, who almost immediately shut the station down and re-opened it seven months later as 3EE.

3XY's transmitter was turned off at 1.00 pm on 23 September 1991. The final on-air program as 3XY was a one-hour pre-recorded special, commissioned by AWA and produced and presented by music historian [[Glenn A Baker]]. It was a tribute showcasing the music of 1976 when 3XY was number one in the radio ratings. Roxanne Bennett was the last 'live' announcer on 3XY, finishing her shift at 12 noon that day with [[Spectrum (band)|Spectrum]]'s song ''[[I'll Be Gone (Spectrum song)|I'll Be Gone]]'' the final song played before the one hour pre-recorded special was aired. The last song to be ever aired on 3XY, was [[AC/DC]]'s ''[[It's a Long Way to the Top (If You Wanna Rock 'n' Roll)]]'', at the end of the pre-recorded special.<ref>{{cite web|url=https://www.youtube.com/watch?v=TWvcdSv1-o4|title=3XY's FINAL MOMENTS – AUDIO|last=RIEGS-TV|date=9 June 2008|via=YouTube}}</ref>

AWA formally applied for a change of callsign from 3XY to '''3EE''' and a change of frequency from 1422&nbsp;kHz to 693&nbsp;kHz. Both requests were granted by the [[Australian Broadcasting Authority]]. Although it was a relaunch of the 3XY licence that had existed since 1935 and not the issuing of a new licence, AWA chose to promote the forthcoming 3EE as a "completely new" station.

A new licence for the 1422&nbsp;kHz frequency was purchased at auction in 1994 by the Greek Media Group.<ref>{{cite web|url=https://www.facebook.com/3XY-Greek-Radio-177176725666138/|title=Log In or Sign Up to View|website=www.facebook.com}}</ref> Initially the licence was for a specified period of three years, and was then to be subject to a five yearly auction cycle. This rule was removed, and the station was effectively permitted to continue on a permanent basis. The new station<ref>{{cite web | url=https://radioau.net/3xy-hellas/ | title=3XY Radio Hellas live }}</ref> adopted the 3XY call-sign. It is a [[narrowcast]] [[Greek language]] commercial station, with no connection to the station of 1935–91.