Editing Mars bar (section)

== Custom packaging ==
[[File:Mars Believe Bar.jpg|thumb|''Mars Believe'']]
The Original Mars bar in "Believe" packaging was sold in the UK from 18 April 2006 until the end of the [[2006 FIFA World Cup]] in July. "Believe" took prominence on the packaging ("Original Mars" appeared in smaller print) to indicate support for the [[England national football team]]. Advertising in other nations of the UK was tailored to reflect their own teams after public condemnation, although in Scotland the "Believe" packaging was still used – causing negative publicity.<ref>{{cite web|last=Davidson |first=Lynn |title=We're Not Buying It |publisher=[[Daily Record (Scotland)|Daily Record]] |year=2006 |url=http://www.dailyrecord.co.uk/news/tm_objectid=17164545&method=full&siteid=66633&headline=we-re-not-buying-it--name_page.html |archive-url=https://web.archive.org/web/20090903150750/http://www.dailyrecord.co.uk/news/tm_objectid%3D17164545%26method%3Dfull%26siteid%3D66633%26headline%3Dwe-re-not-buying-it--name_page.html |url-status=dead |archive-date=3 September 2009 |access-date=19 February 2008 }}</ref>

On 30 July 2008, the [[Tasmania]]n government announced that it had secured a major sponsor, Mars for a bid to enter the [[Australian Football League]] in a deal worth $4&nbsp;million over 3 years and will temporarily change the name of its top-selling chocolate bar in Australia to Believe, to help promote Tasmania's cause.<ref>Mars has committed $4&nbsp;million over three years and will temporarily change the name of its top-selling chocolate bar in Australia to Believe, to help promote Tasmania's cause.</ref>

Mars were re-branded "Hopp" ("Go!" in English) in Switzerland during [[UEFA Euro 2008]]. Like the "Believe" packaging sold in the UK in 2006, "Original Mars" was also shown in smaller print.<ref>{{cite web|title=Mars/Hopp |publisher=Wirz Gruppe |url=http://www.wirz.ch/wirz-gruppe/totalwork/mars-hopp/ |access-date=9 November 2010 |url-status=dead |archive-url=https://web.archive.org/web/20110105020942/http://www.wirz.ch/wirz-gruppe/totalwork/mars-hopp/ |archive-date=5 January 2011  }}</ref>

In 2010, to promote England's involvement in the [[2010 FIFA World Cup]], the background of the UK Mars packaging became the St. George cross.