Editing Masters and Johnson (section)

==Sexual dysfunction==
Their research into the anatomy and physiology of sexual response was a springboard to developing a clinical approach to the treatment of sexual problems in a revolutionary manner. Prior to 1970, when they described their treatment program to the world for the first time, [[sexual dysfunction]]s such as [[premature ejaculation]], [[impotence]], [[vaginismus]], and female [[Hypoactive Sexual Desire Disorder|frigidity]] had been generally treated by long-term (multi-year) psychotherapy or psychoanalysis with very low rates of success. Masters and Johnson revolutionized things by devising a form of rapid treatment (2 week) psychotherapy always involving a couple, rather than just an individual, working with a male-female therapist team that resulted in a success rate of more than 80%. This was strictly a talking therapy – couples in their sex therapy program were never observed in sexual activity.