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Matching hypothesis
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=== Huston (1973) === Huston argued that the evidence for the matching hypothesis didn't come from matching but instead on the tendency of people to avoid rejection hence choosing someone similarly attractive to themselves, to avoid being rejected by someone more attractive than themselves. Huston attempted to prove this by showing participants photos of people who had already indicated that they would accept the participant as a partner. The participant usually chose the person rated as most attractive; however, the study has very flawed ecological validity as the relationship was certain, and in real life people wouldn't be certain hence are still more likely to choose someone of equal attractiveness to avoid possible rejection.<ref>{{cite journal|last=Huston|first=Ted L.|title=Ambiguity of acceptance, social desirability, and dating choice|journal=Journal of Experimental Social Psychology|date=1 January 1973|volume=9|issue=1|pages=32β42|doi=10.1016/0022-1031(73)90060-7}}</ref>
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