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Max Factor
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==Beauty micrometer== {{Main|Beauty micrometer}} In the 1930s, Factor helped to develop a mask-like device to measure the contours of subjects' faces. He called it the "Beauty Micrometer". Its purpose was to detect even barely-visible structural flaws, that might be magnified and more-noticeable on camera. A technician could then apply makeup to mask the problem.<ref>{{cite web|title= 'Beauty Micrometer' Analyzes Facial Flaws for Makeup|work=Modern Mechanix|access-date=6 August 2013|url=http://blog.modernmechanix.com/beauty-micrometer-analyzes-facial-flaws-for-makeup/|date=2006-04-15|archive-date=2013-08-04|archive-url=https://web.archive.org/web/20130804073844/http://blog.modernmechanix.com/beauty-micrometer-analyzes-facial-flaws-for-makeup|url-status=dead}}</ref>
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