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Mental Engineering
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==Similar concepts== Two somewhat similar television shows aired on public TV stations in the 1960s: ''Public Broadcast Laboratory'' and ''Your Dollar's Worth'', both sponsored by the [[Ford Foundation]]. [[The Gruen Transfer]], a similar program deconstructing advertisements, was launched by the Australian public television network in 2008. The show is currently being marketed by [[Fox Look]] under the name "The Big Sell".
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