Editing Merchandising (section)

=== Online merchandising ===
A challenge that online retailers face in comparison to the traditional in-store shopping experience is the sensory exploration that isn't available to consumers through a screen. An area this is especially prevalent in is clothing or fashion [[retail]] in which potential sizing issues can be a large factor in a customer refraining from purchasing an item online. Moreover, accurately portraying the texture and quality of a product in all areas of retail, not limited to fashion, remains a challenge in the field of online merchandising as the lack thereof has been proven to result in more indecision for consumers.<ref>{{Cite journal |last1=Jai |first1=Tun-Min (Catherine) |last2=Fang |first2=Dan |last3=Bao |first3=Forrest S. |last4=James |first4=Russell N. |last5=Chen |first5=Tianwen |last6=Cai |first6=Weidong |date=2021 |title=Seeing It Is Like Touching It: Unraveling the Effective Product Presentations on Online Apparel Purchase Decisions and Brain Activity (An fMRI Study) |url=https://journals.sagepub.com/doi/full/10.1016/j.intmar.2020.04.005 |journal=Journal of Interactive Marketing |language=en |volume=53 |pages=66–79 |doi=10.1016/j.intmar.2020.04.005 |s2cid=224961703 |doi-access=free |access-date=2023-04-01 |archive-date=2023-03-28 |archive-url=https://web.archive.org/web/20230328214949/https://journals.sagepub.com/doi/full/10.1016/j.intmar.2020.04.005 |url-status=live }}</ref> Because of this, many companies look for ways to improve their online shopping options to make browsing merchandise as similar to an in-store experience as possible while keeping up with the growing online market.