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===The <code>description</code> attribute=== Unlike the <code>keywords</code> attribute, the <code>description</code> attribute is supported by most major search engines, like [[Yahoo!]] and [[Bing (search engine)|Bing]], while [[Google]] will fall back on this tag when information about the page itself is requested (e.g. using the <code>related:</code> query). The <code>description</code> attribute provides a concise explanation of a [[Web page]]'s content. This allows the Web page authors to give a more meaningful description for listings than might be displayed if the search engine was unable to automatically create its own description based on the page content. The description is often, but not always, displayed on [[search engine results page]]s, so it can affect click-through rates. While clicks for a result can be a positive sign of effective <code>title</code> and <code>description</code> writing, [[Google]] does not recognize this meta element as a ranking factor, so using target keyword phrases in that element will not help a site rank better. W3C doesn't specify the size of this description meta tag, but almost all search engines recommend it to be shorter than 160 characters of plain text.{{Citation needed|date=July 2007}}
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