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Monogram Pictures
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===Creation of Allied Artists Productions=== Producer [[Walter Mirisch]] began at Monogram after World War II as assistant to studio head [[Steve Broidy]]. He convinced Broidy that the days of low-budget films were ending, and in 1946 Monogram created a new unit, Allied Artists Productions, to make costlier films. The new name was meant to mirror the name of United Artists by evoking images of "creative personnel uniting to produce and distribute quality films".<ref>{{cite book|first=Tino |last=Balio |title=United Artists, Volume 2, 1951β1978: The Company that Changed the Film Industry |publisher=Univ. of Wisconsin Press |year=2009 |page=164 |isbn=978-0-299-23014-2}}</ref> At a time when the average Hollywood picture cost about $800,000 (and the average Monogram picture cost about $90,000), Allied Artists' first release, the Christmas-themed comedy ''[[It Happened on 5th Avenue]]'' (1947), cost more than $1,200,000.<ref>{{cite news|newspaper=The New York Times|title=Out Hollywood Way |date=September 8, 1946 |page=X1}}</ref> It was rewarded with an estimated $1.8 million boxoffice return.<ref>{{Cite web|url= https://footeandfriendsonfilm.com/2020/12/22/revisiting-the-christmas-classic-it-happened-on-5th-avenue-1947/ |title=Revisiting a Christmas Classic: It Happened on Fifth Avenue (1947) |date=2020-12-22 |website=Foote & Friends on Film |access-date=2023-10-12}}</ref> Subsequent Allied Artists releases were more economical. Some were filmed in black-and-white, but others were filmed in [[Cinecolor]] and [[Technicolor]]. Monogram continued to be the parent company; the "Allied Artists Productions" all bore Monogram copyright notices, and were released through Monogram's network of film exchanges. The studio's new deluxe division permitted what Mirisch called "B-plus" pictures, which were released along with Monogram's established line of B fare. Mirisch's prediction about the end of the low-budget film had come true thanks to television, and in September 1952 Monogram announced that henceforth it would only produce films bearing the Allied Artists name. The Monogram brand name was retired in 1953, and the company was now known as Allied Artists Pictures Corporation.{{sfn|Okuda|1999}} Allied Artists retained a few vestiges of its Monogram identity, continuing its popular [[Stanley Clements]] action series (through 1953), its B-westerns (through 1954), its [[Bomba, the Jungle Boy]] adventures (through 1955), and especially its breadwinning comedy series with [[The Bowery Boys]] (through 1957, with Clements replacing Leo Gorcey in 1956). For the most part, Allied Artists was heading in new, ambitious directions under Mirisch.
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