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Muji
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==No-brand branding== Muji's ''no-brand'' strategy ([[generic brand]]) means that little money is spent on advertisement or classical marketing, and Muji's success is attributed to word of mouth, a simple shopping experience, and the anti-brand movement. Muji's no-brand strategy also means its products are attractive to customers who prefer unbranded products for aesthetic reasons, and because it provides an alternative to traditional branded products.<ref>[http://www.venturerepublic.com/resources/Muji_The_Japanese_No-Brand.asp Muji: The Japanese 'No-Brand'] {{webarchive|url=https://web.archive.org/web/20130309024950/http://www.venturerepublic.com/resources/Muji_The_Japanese_No-Brand.asp |date=2013-03-09 }}, retrieved on 2009-10-02.</ref><ref>Matt Heig, Brand Royalty: How the World's Top 100 Brands Thrive and Survive, p. 216.</ref><ref>[http://www.emeasee.com/2007/05/24/no-brand-brand/ mac oosthuizen] {{webarchive|url=https://web.archive.org/web/20120308150856/http://www.emeasee.com/2007/05/24/no-brand-brand/ |date=2012-03-08 }}, retrieved on 2009-10-02.</ref> In terms of Muji's advertising of their products, [[Kenya Hara]] states that because customers perceived Muji in different ways, advertising would have to be used to present information rather than to communicate a message. These customer perceptions included liking Muji's ecological approach, appreciation for their urban aesthetics, a perception of low cost, and a perception of sophisticated design.<ref name=":1" /> Muji has released a T-shirt with a rubber square on the chest for customers to design their own logo or message.<ref name="useful-agreeable">[https://web.archive.org/web/20090527173256/http://www.usefulandagreeable.com/muji.html useful + agreeable], retrieved by the Wayback Machine on 2009-05-27.{{Dubious|date=August 2011}}</ref> Muji now sells paper products (such as notebooks) which can be personalized by customers using [[rubber stamp]]s in-store at no charge. They also sell soft goods (such as T-shirts and hats) which can be [[Machine embroidery|computer embroidered]] to customer specifications, and picked up a few hours or days later.
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