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Muscle dysmorphia
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===Media exposure=== As Western media emphasize physical attractiveness, some marketing campaigns now exploit male body-image insecurities.<ref name="Cohane01">Cohane GH, & Pope HG Jr (2001), "Body image in boys: A review of the literature", ''International Journal of Eating Disorders'' '''29'''(4):373β379.</ref><ref name="Mangweth01">Mangweth B, Pope HGJ, Kemmler G, Ebenbichler C, Hausmann A, et al. (2001), "Body image and psychopathology in male bodybuilders", ''Psychotherapy and Psychosomatics'' '''70'''(1):38β43.</ref><ref name="Pope01">Pope HG Jr, Olivardia R, Borowiecki JJ 3rd & Cohane GH (2001), [https://www.ncbi.nlm.nih.gov/pubmed/11408837 "The growing commercial value of the male body: A longitudinal survey of advertising in women's magazines"], ''Psychotherapy and Psychosomatics'' '''70'''(4):189β192.</ref><ref name="Leit01">Leit RA, Pope HG Jr, & Gray JJ (2001), "Cultural expectations of muscularity in men: The evolution of playgirl centerfolds", ''International Journal of Eating Disorders'' '''29'''(1):90β93.</ref> Since the 1980s, the number of fitness magazines and of partially undressed, muscular men in advertisements have increased.<ref name="Grieve07"/> Such media provoke bodily comparisons and pressure individuals to conform,<ref name="Grieve07"/> yet increase the gap between men's perceptions of their own muscularity versus their desired muscularity.<ref name="Leit02">Leit RA, Gray JJ, & Pope HG Jr (2002), "The media's representation of the ideal male body: A cause for muscle dysmorphia?", ''International Journal of Eating Disorders'' '''31'''(3):334β338.</ref> In college-aged men, a strong predictor of a muscularity quest is internalization of the idealized male bodies depicted in media.<ref>Daniel S & Bridges SK (2010)m The drive for muscularity in men: Media influences and objectification theory, ''Body Image'' '''7'''(1):32β38.</ref><ref name="Parent11">Parent MC & Moradi B (2011), "His biceps become him: A test of objectification theory's application to drive for muscularity and propensity for steroid use in college men", ''Journal of Counseling Psychology'' '''58'''(2):246β256.</ref>
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