Editing NTT Docomo (section)

== Mascot ==
[[File:Docomodake merchandise.jpg|thumb|right|A large pile of Docomodake merchandise]]
Since 2005, the company's mascot is Docomodake, a mushroom, which is quite a celebrity in Japan. He is even the hero of a [[Nintendo DS]] puzzle and platforming video game, ''[[Boing! Docomodake DS]]'', released in Japan, the North America and Europe.<ref>{{cite web|url=http://www.ign.com/articles/2009/03/11/boing-docomodake-review|title=Boing! Docomodake Review|first=Mark|last=Bozon|date=11 March 2009|website=ign.com|access-date=27 March 2018|archive-date=21 October 2018|archive-url=https://web.archive.org/web/20181021151557/https://www.ign.com/articles/2009/03/11/boing-docomodake-review|url-status=live}}</ref> He also has a wide variety of [[merchandising]] such as cell phone straps, keychains, and plush dolls. As one type of advertising method, there are many types of Docomodakes such as Mother and Father, which symbolize the plans that NTT Docomo offers.