Editing Netflix (section)

=== Netflix in Africa ===
In January 2016, Netflix officially launched it’s services in Africa, with a focus on [[South Africa]], [[Kenya]], and [[Nigeria]].<ref>{{Cite web |last=Agbetiloye |first=Adekunle |date=2024-12-04 |title=African countries by Netflix' contribution to their GDP |url=https://africa.businessinsider.com/local/lifestyle/african-countries-by-netflix-contribution-to-their-gdp/w10lkmm |access-date=2025-05-28 |website=Business Insider Africa |language=en}}</ref> The entry into Africa was part of a wider global expansion that saw the platform go live in over 130 countries.<ref>{{Cite web |date=2023-04-13 |title=Netflix to expand its operations in Africa, building on its success |url=https://www.africanews.com/2023/04/13/netflix-to-expand-its-operations-in-africa-building-on-its-success/ |access-date=2025-05-28 |website=Africanews |language=en}}</ref> Prior to Netflix’s official entry in Africa, African users could only access Netflix’s international catalog, and the platform offered little in terms of African content or local language support. 

Between 2018 - 2020 Netflix had started making significant investments in African storytelling, including content acquisitions and original productions. Netflix also hired key personnel to oversee its African strategy, that included '''[[Dorothy Ghettuba]]''', a Kenyan media entrepreneur, who joined as head of African Originals in 2019<ref>{{Cite web |date=2019-05-06 |title=Tv Producer Dorothy Ghettuba To Succeed Chris Foot As Chairperson Film Commission |url=https://www.kenyaforum.net/arts-sports-culture/tv-producer-dorothy-ghettuba-to-succeed-chris-foot-as-chairperson-film-commission/ |access-date=2025-05-28 |website=The Kenya Forum |language=en}}</ref>. That same year, Netflix acquired '''[[Lionheart (2018 film)|Lionheart]]''' by Nigerian filmmaker '''[[Genevieve Nnaji]]''', marking the platform’s '''first Nigerian original film'''. By 2020, Netflix had begun rolling out '''original African content''', including:

* '''''Queen Sono''''' (South Africa) – First African original series.
* '''''Blood & Water''''' (South Africa).
* '''''Country Quee'''''n (2022)  (Kenya) – First Kenyan original series to stream on Netflix.

South Africa has the most African films on netflix as of May 2025.<ref>{{Cite web |date=2023-04-13 |title=Netflix to expand its operations in Africa, building on its success |url=https://www.africanews.com/2023/04/13/netflix-to-expand-its-operations-in-africa-building-on-its-success/ |access-date=2025-05-28 |website=Africanews |language=en}}</ref> Netflix investment in Africa has reportedly not only spurred the growth of the film industry in the three countries but has an economic impact as well through job creation.<ref>{{Cite web |first=Kabui |last=Mwangi |date=2023-04-13 |title=Netflix injects Sh23.5 billion into African film production |url=https://www.businessdailyafrica.com/bd/corporate/companies/netflix-injects-sh23-5-billion-into-african-film-production-4198252 |access-date=2025-05-29 |website=Business Daily |language=en}}</ref> According to the online video-streaming company, it has invested the equivalent of €160 million in film content production in Africa since it began working on the continent in 2016 with over 12,000 jobs created across Nigeria, Kenya, and South Africa.<ref>{{Cite web |last=Agbetiloye |first=Adekunle |date=2024-12-04 |title=African countries by Netflix' contribution to their GDP |url=https://africa.businessinsider.com/local/lifestyle/african-countries-by-netflix-contribution-to-their-gdp/w10lkmm |access-date=2025-05-28 |website=Business Insider Africa |language=en}}</ref> 

====== Netflix in Kenya ======
Netflix has become a key platform for Kenyan filmmakers to reach global audiences.The inclusion of Kenyan content on Netflix has spurred growth in the region's film industry.<ref>{{Cite web |title=Google Search |url=https://www.google.com/search?q=netflix+in+africa&sca_esv=3f2684b5ae9554a2&rlz=1C5CHFA_enKE1117KE1118&sxsrf=AE3TifNQnNJPyQi4JHcaTSUrqYE2N5T5ZA:1748461531030&ei=22c3aNK5AfeJxc8P4MOAmAg&oq=NETFLIX+IN+AFRI&gs_lp=Egxnd3Mtd2l6LXNlcnAiD05FVEZMSVggSU4gQUZSSSoCCAAyChAjGIAEGCcYigUyBRAAGIAEMgYQABgWGB4yBhAAGBYYHjIGEAAYFhgeMgYQABgWGB4yBhAAGBYYHjIGEAAYFhgeMgYQABgWGB4yBhAAGBYYHkjrL1AAWOYhcAJ4AJABAZgB5wKgAd0hqgEGMi0xOC4xuAEByAEA-AEBmAIUoALSIMICEBAuGIAEGMcBGCcYigUYrwHCAgsQLhiABBiRAhiKBcICFhAuGIAEGLEDGNEDGEMYgwEYxwEYigXCAgQQABgDwgILEC4YgAQYsQMYgwHCAg4QABiABBixAxiDARiKBcICBBAjGCfCAhAQLhiABBjRAxjHARgnGIoFwgIREAAYgAQYkQIYsQMYgwEYigXCAgsQABiABBiRAhiKBcICEBAAGIAEGLEDGEMYgwEYigXCAgoQABiABBhDGIoFwgINEC4YgAQYsQMYQxiKBcICCxAAGIAEGLEDGIMBwgIIEAAYgAQYsQPCAg0QABiABBixAxhDGIoFwgIKEAAYgAQYFBiHAsICCxAuGIAEGNEDGMcBwgIHECMYsAIYJ8ICBxAAGIAEGA3CAggQABgIGA0YHpgDAJIHCDIuMC4xNy4xoAeUvwGyBwYyLTE3LjG4B8kgwgcGMC43LjEzyAdU&sclient=gws-wiz-serp |access-date=2025-05-28 |website=www.google.com}}</ref><ref>{{Cite web |last=Kabintie |first=Winnie |date=2025-05-28 |title=Kenyan films on Netflix: a new era for local storytelling and industry growth |url=https://www.kenyaforum.net/latest-articles/kenyan-films-on-netflix-a-new-era-for-local-storytelling-and-industry-growth/ |access-date=2025-05-28 |website=The Kenya Forum |language=en}}</ref> The journey of Kenyan films to Netflix began with the short film ''[[Poacher (film)|Poacher]]'' in 2020, which became  the first Kenyan title on the platform, followed by [[Sincerely Daisy|''Sincerely Daisy'']]'', [[40 Sticks]] and [[Disconnect (2018 film)|Discon]]''[[Disconnect (2018 film)|''nect'']]''.''<ref>{{Cite web |date=2020-11-05 |title=KENYAN FILM 40 STICKS SET TO PREMIERE ON NETFLIX – Buzz Central |url=https://buzzcentral.co.ke/2020/11/kenyan-film-40-sticks-set-to-premiere-on-netflix/ |access-date=2025-05-28 |language=en-GB}}</ref> ''[[Country Queen (2022)|Country Queen]]'' [[Country Queen (2022)|(2022)]], became Kenya’s first Netflix Original series.<ref>{{Cite news |last=Kimeu |first=Caroline |date=2022-07-15 |title=Country Queen: first Netflix series to be produced in Kenya hits the screen |url=https://www.theguardian.com/global-development/2022/jul/15/country-queen-first-netflix-series-to-be-produced-in-kenya-hits-the-screen |access-date=2025-05-28 |work=The Guardian |language=en-GB |issn=0261-3077}}</ref><ref>{{Cite web |last=Kabintie |first=Winnie |date=2022-07-21 |title=Country Queen Premiers on Netflix |url=https://www.kenyaforum.net/arts-sports-culture/country-queen-premiers-on-netflix/ |access-date=2025-05-28 |website=The Kenya Forum |language=en}}</ref>. In 2022, Netflix signed a Memorandum of Understanding with the  Ministry of ICT that would see the platform inject Ksh 33 million to enhance skill capacity in Kenya’s TV and film industry, as part of its investment in local content.<ref>{{Cite web |last=TANUI |first=CAROLYNE |date=2022-05-05 |title=Netflix invests in 3 Kenyan films, sets aside Sh33mn to support local actors |url=https://www.capitalfm.co.ke/business/2022/05/netflix-invests-in-3-kenyan-films-sets-aside-sh33mn-to-support-local-actors/ |access-date=2025-05-29 |website=Capital Business |language=en-US}}</ref>