Editing New World Development (section)

== Cultural Values ==
The Group's brand personality is defined by “The Artisanal Movement”, which is described as a journey that expands imagination beyond mere aesthetics, focusing on the creation of a modern living culture rooted in originality and bespoke craftsmanship. It encourages its staff to think creatively and develop unique ideas that enhance customer experiences.<ref name=":3">{{Cite web |date=2021-09-29 |title=NEW WORLD DEVELOPMENT COMPANY LIMITED {{!}} HR Asia Best Companies To Work For In Asia |url=https://hr.asia/awards/2021-event/hongkong2021/new-world-development-hk-2021/ |access-date=2024-10-07 |language=en-US}}</ref>

The five core elements are:

* Imagination
* Bespoke
* Craftsmanship
* Heritage
* Contemporary<ref>{{Cite web |last=Ho |first=David W.I. |date=2016 |title=A Cultural Brand's Journey Toward Building A Better New World |url=https://global.ctbuh.org/resources/papers/download/2919-a-cultural-brands-journey-toward-building-a-better-new-world.pdf |url-status=live |archive-url=http://global.ctbuh.org:80/resources/papers/download/2919-a-cultural-brands-journey-toward-building-a-better-new-world.pdf |archive-date=Oct 22, 2020 |access-date=Oct 7, 2024 |website=Council on Tall Buildings and Urban Habitat }}</ref>

These elements collectively aim to foster a culture that values human creativity, sustainability, and social responsibility.<ref name=":3" />