Editing Odwalla (section)

===2001 - 2020===
Odwalla was purchased by [[The Coca-Cola Company]] in 2001 for $15.25 a share, a deal which totalled $181&nbsp;million and was unanimously approved by the Odwalla board of directors.<ref>{{cite press release
 | title = EX-99.(A)(2) · Letter to Shareholders
 | publisher = Odwalla Inc.
 | date = 2001-11-06
 | url = http://www.secinfo.com/dsVSa.4F9S9.c.htm
 | access-date = 2008-08-20
 }}</ref><ref>{{cite web
|url= https://archive.seattletimes.com/archive/20011031/cokeodwalla310/to-juice-up-its-offerings-coke-buys-odwalla
|title= To juice up its offerings, Coke buys Odwalla
|access-date= 2008-08-08
|author= McClam, Erin
|date= 2001-10-31
|work= The Seattle Times}}</ref> Under the terms of the merger, Odwalla's management stayed on as heads of the company, and it was "folded" into Coca-Cola's [[Minute Maid]] department.<ref name="coke1">{{cite web
 |url         = http://www.fool.com/news/foolplate/2001/foolplate011030.htm?terms=odwalla&vstest=search_042607_linkdefault
 |title       = Coke Swallows Odwalla
 |access-date  = 2008-08-11
 |author      = Marino-Nachison, Dave
 |date        = 2001-10-30
 |publisher   = The Motley Fool
 |url-status     = dead
 |archive-url  = https://web.archive.org/web/20090203073245/http://www.fool.com/news/foolplate/2001/foolplate011030.htm?terms=odwalla&vstest=search_042607_linkdefault
 |archive-date = 2009-02-03
}}</ref> The acquisition was one of several similar mergers which were aimed at expanding Coca-Cola's product line to include non-carbonated drinks.<ref>{{cite web
|url= http://www.businessweek.com/investor/content/oct2001/pi20011022_7264.htm?chan=search
|archive-url= https://web.archive.org/web/20090203033450/http://www.businessweek.com/investor/content/oct2001/pi20011022_7264.htm?chan=search
|url-status= dead
|archive-date= February 3, 2009
|title= Tucker Anthony Reiterates Buy on Coca-Cola
|access-date= 2008-08-11
|date= 2001-10-22
|work= BusinessWeek}}</ref><ref name="New Age">{{cite news
 |url=http://findarticles.com/p/articles/mi_m0FNP/is_21_41/ai_94327778 
 |title=New Age drinks go mainstream: mega manufacturers betting trend is more than passing phase 
 |access-date=2008-08-18 
 |author=Duff, Mike 
 |date=2002-11-11 
 |work=DSN Retailing Today 
 |publisher=BNET 
 |url-status=dead 
 |archive-url=https://web.archive.org/web/20090203034207/http://findarticles.com/p/articles/mi_m0FNP/is_21_41/ai_94327778 
 |archive-date=2009-02-03 
}}</ref> Odwalla benefited by obtaining up to a 124.3&nbsp;percent premium on shares of the company, as well as from the stability and strength that ownership by The Coca-Cola Company offered.<ref>{{cite press release | title = Odwalla Inc. SC 14D9| publisher = Odwalla Inc.| date = 2001-11-06| url = http://www.secinfo.com/dsVSa.4F9S9.htm| access-date = 2008-09-15}} Under "Reasons for the recommendation of the Board; Factors considered"</ref> Odwalla also was able to expand into new markets because of Coca-Cola's well-established distribution network.<ref name="New Age"/>

Odwalla continued to grow following the acquisition. This growth resulted in part from new product releases, which included a line of PomaGrand [[pomegranate juice]] (released at the [[2006 Sundance Film Festival]]),<ref name="Growwing"/> two flavors of [[energy drinks]],<ref name="serious">{{cite press release|title=Getting Serious |publisher=Odwalla Inc. |date=2007-11-12 |url=http://www.beverageworld.com/content/view/33993/144/ |access-date=2008-08-07 |url-status=dead |archive-url=https://web.archive.org/web/20090203084419/http://www.beverageworld.com/content/view/33993/144/ |archive-date=February 3, 2009 }}</ref> and three flavors of "Soy Smart" drinks, which contain [[soy protein]], [[omega-3 fatty acids]], and [[calcium]].<ref name="soysoy">{{cite web
|url= http://www.bevindustry.com/articles/healthful-beverages-to-watch-in-2007
|title= Healthful Beverages to Watch in 2007
|access-date= 2008-08-07
|work= Beverage Industry
|date=2007-02-01}}</ref><ref>{{cite press release|title=New Products from Coca-Cola FoodService |publisher=The Coca-Cola Company |url=http://www.thecoca-colacompany.com/presscenter/pdfs/fs/fs_fs1.pdf |access-date=2008-08-13 |url-status=dead |archive-url=https://web.archive.org/web/20090126235738/http://www.thecoca-colacompany.com/presscenter/pdfs/fs/fs_fs1.pdf |archive-date=January 26, 2009 }}</ref>

Coca-Cola promoted Odwalla products in 2006 when the company aimed at removing carbonated soda products in schools.<ref>{{cite web
|url= http://www.fool.com/investing/value/2006/05/11/dueling-fools-coke-bull.aspx
|title= Dueling Fools: Coke Bull
|access-date= 2008-08-11
|author= Saletta, Chuck
|date= 2006-05-11
|publisher= The Motley Fool}}</ref> Odwalla continued to have good growth in 2007, when Coca-Cola, squeezed by poor growth in its North American markets, issued a company-wide hiring freeze; Odwalla, because of its good performance, was one of the few exceptions to the rule.<ref>{{cite web|url=http://www.ajc.com/news/content/hotjobs/careercenter/articles/2008/07/14/cokefreeze_0712.html |title=Section of Coke Freezes Hiring |access-date=2008-10-19 |date=2008-07-16 |work=The Atlanta Journal-Constitution |url-status=dead |archive-url=https://web.archive.org/web/20080826070126/http://www.ajc.com/news/content/hotjobs/careercenter/articles/2008/07/14/cokefreeze_0712.html |archive-date=August 26, 2008 }}</ref>