Editing PG Tips (section)

===The T-Birds (2002–2005)===
The "Tipps family" were replaced in January 2002, with a house-sharing group of [[claymation]] birds called the T-Birds (which consisted of Tom the owl, Maggie the pigeon, Pete the starling, and Holly the blue tit), animated by [[Aardman]], the company behind [[Wallace and Gromit]] and ''[[Chicken Run]]''. In Ireland, these commercials were still airing by the end of 2006, though advertising Lyons Tea (another Unilever brand), even though Holly was renamed as Niamh to fit in with Irish audiences.<ref>{{cite web|url=https://www.teadog.com/blog/lyons-tea-a-brief-history/|title=During T-Birds appearances on Lyons Tea advertising in Ireland, Holly was renamed as Niamh.|access-date=2022-10-09|archive-date=2022-10-09|archive-url=https://web.archive.org/web/20221009143307/https://www.teadog.com/blog/lyons-tea-a-brief-history/|url-status=dead}}</ref>

This led to PG Tips becoming a major partner with Wallace and Gromit's first film ''[[Wallace & Gromit: The Curse of the Were-Rabbit|The Curse of the Were-Rabbit]]'', launched in October 2005. PG offered Gromit mugs on pack in the supermarket. According to ''The Grocer'' magazine, Unilever reported that during the Gromit mug promotion, PG Tips sales increased 600%. Wallace and Gromit also appeared in an advert with Lady Tottington (another character from the film) around the same time.

In 2005, PG Tips celebrated its 75th anniversary with special packs, including a limited-edition Golden pack, and a one-off [[Diamond]] tea bag. The Diamond tea bag cost £7,500, and was made by Boodles jewelers and used Makaibari Silver Tips (Imperial).<!-- Deleted image removed: [[Image:Pgtips800large.jpg|thumb|300px|Diamond encrusted PG Tips tea bag]] -->