Editing PSA Group (section)

=== Rapid expansion ===
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Following Dongfeng and the French government each acquiring stakes in Groupe PSA, various cost-cutting measures at the company turned its fortune around and gradually reduced PSA's debt, until the company began to turn a profit beginning in 2015. A new CEO, [[Carlos Tavares]], was engaged and began to implement various cost-cutting measures and expanded the model range of all three core brands, alongside the creation of a new brand, [[DS Automobiles]].

In early 2016, PSA unveiled a roadmap detailing its plan to re-enter the North American car market for the first time since 1991.<ref>{{cite web |last1=Zhang |first1=Benjamin |title=Zipcar is about to face an unlikely new competitor |url=https://www.businessinsider.com/france-peugeot-citroen-unexpected-comeback-us-2016-4 |website=Business Insider |access-date=25 March 2019 |date=6 April 2016}}</ref> 

==== Acquisition of 'Ambassador' brand from Hindustan Motors ====
On 10 February 2017, PSA announced a 50:50 joint venture with the [[CK Birla Group]], the owner of the [[Hindustan Motors]] to sell Peugeot, Citroën, and DS vehicles in [[India]] and purchase of the [[Hindustan Ambassador|Ambassador]] brand from [[Hindustan Motors]] at the cost of [[Indian rupee|₹]]80 [[Crore]] (€11<ref>{{cite news |title=Hindustan Motors sells iconic Ambassador brand to Peugeot-Citroën |url=https://www.autocarindia.com/car-news/hindustan-motors-sells-iconic-ambassador-brand-to-peugeot-citro235n-404186 |work=Autocar India |date=11 February 2017}}</ref> million).<ref>{{cite web |last1=Shah |first1=Ronak |title=Iconic Ambassador car to make a come back in India: Here's all you need to know |url=https://www.financialexpress.com/auto/car-news/republic-day-2018-iconic-ambassador-car-to-make-a-come-back-in-india-heres-all-you-need-to-know/1030389/ |website=The Financial Express |access-date=21 March 2019 |date=26 January 2018}}</ref>

==== Acquisition of Opel and Vauxhall Motors ====
On 14 February 2017 PSA announced that it was in talks to acquire [[Opel]] and [[Vauxhall Motors]] from [[General Motors]]. The talks were in an advanced stage, but were a surprise to the press and to much of Opel's leadership as they had plans to transform the company into an electric-car-only brand using the platform of the [[Opel Ampera-e]] for a wide range of models. GM agreed to continue to supply PSA with Ampera-e and other [[electric vehicle]] technology.<ref>{{cite web|url=http://www.auto-motor-und-sport.de/news/karl-thomas-neumann-im-interview-die-zukunft-von-opel-3229525.html |title=Karl-Thomas Neumann im Interview: Die Zukunft von Opel - auto motor und sport |publisher=Auto-motor-und-sport.de |date=2017-03-15 |access-date=2019-11-02}}</ref><ref>{{cite web |url=http://www.autoguide.com/auto-news/2017/03/gm-officially-sells-opel-to-france-s-psa-group.html |title=GM Officially Sells Opel to France's PSA Group in €2.2-Billion Deal |first=Michael |last=Accardi |date=6 March 2017 |website=www.autoguide.com |access-date=13 August 2021}}</ref><ref name="www.vindobona.org">{{cite web |title=Opel-PSA Group Plans Job Cuts in Vienna |url=https://www.vindobona.org/article/opel-psa-group-plans-job-cuts-in-vienna |website=Vindobona |access-date=25 March 2019 |date=6 April 2018}}</ref> In August 2017, PSA completed the acquisition deal of Opel and Vauxhall.<ref>{{cite web |url=https://www.autocar.co.uk/car-news/industry/vauxhall-PSA-Group-takeover |title=PSA Group purchase of Opel and Vauxhall completed with new financial company |website=www.autocar.co.uk |date=August 1, 2017 |accessdate=August 29, 2019 }}</ref>

GM reported a loss of £195.1 million from its European operations in 2016, sixteenth consecutive loss-making year for GM in Europe, bringing its amount of losses on the continent since 2000 to more than £11.4&nbsp;billion.<ref>{{cite news |url=https://www.bbc.com/news/business-38969791 |title=Peugeot in talks to buy GM's Vauxhall and Opel business |access-date=14 February 2017 |work=BBC News |date=14 February 2017}}</ref> Some expressed concerns about what this major acquisition might do to PSA's bottom line. However, due to this amount of debt, it is likely that GM may give the brands to PSA, or sell Opel and Vauxhall at a highly reduced price. Tavares expects [[Synergy|synergies]] a decade after the takeover.<ref>{{cite web |url=http://automotivelogistics.media/intelligence/groupe-psa-report-part-1-refait-neuf |archive-url=https://web.archive.org/web/20170403221643/http://automotivelogistics.media/intelligence/groupe-psa-report-part-1-refait-neuf |url-status=dead |archive-date=3 April 2017 |title=Groupe PSA special report: Refait à neuf |author=Christopher Ludwig |date=31 March 2017 |publisher=Automotive Logistics |access-date=6 April 2017 }}</ref><ref name="www.vindobona.org"/>

PSA CEO Carlos Tavares met with German Chancellor Angela Merkel and British Prime Minister Theresa May at separate meetings where he toured some of Opel and Vauxhall's operations in Germany and the UK, respectively.<ref name="www.vindobona.org"/> He assured the leaders that jobs would be safeguarded and that [[Vauxhall Ellesmere Port|Vauxhall's Ellesmere Port plant]] was to be used by PSA at least until 2021.<ref name="www.vindobona.org"/>

Tavares announced that he wants Opel to keep its German brand identity and to embrace it, and that he would leverage Opel's pedigree of German engineering and Motorsport and use the company's heritage to reach markets and customers that may not consider a French car due to perceived reliability issues.<ref name="www.vindobona.org"/> He also announced that the Opel and Vauxhall brands would be elevated to new heights within Groupe PSA, including the sale of Opel and Vauxhall-branded vehicles outside Europe for the first time in many decades.<ref name="www.vindobona.org"/>

==== Bid for Proton ====
On 17 February 2017, PSA announced its bid to acquire [[PROTON Holdings]], which owns the Proton and [[Lotus Cars|Lotus]] brands, but lost out to [[Geely]] a few months later.<ref>{{cite news |last1=Ganeshwaran Kana |title=Geely acquires Proton stake for RM460mil |url=https://www.thestar.com.my/news/nation/2017/06/24/geely-acquires-stake-for-rm460mil-strategic-partnership-with-china-firm-will-turn-proton-around-says/ |access-date=8 October 2018 |work=The Star newspaper (Malaysia) |date=24 June 2017}}</ref>