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Perceptual mapping
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=== Spidergrams === Spidergrams are an alternative to perceptual mapping that similarly are visual marketing tools; however, spidergrams also request customers to rate attributes.<ref>{{cite book|last1=Jobber|first1=David|last2=Ellis-Chadwick|first2=Fiona|title=Principles and Practice of Marketing|date=2013|publisher=McGraw-Hill|location=Maidenhead|isbn=9780077140007|page=291|edition=7|language=English|chapter=8}}</ref>
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