Editing Persona (section)

=== Examples ===

==== American artists ====

* [[Beyoncé]]: the persona of Beyoncé, "Sasha Fierce", appears on the album ''[[I Am... Sasha Fierce]]''. According to Beyoncé, Sasha is her wilder side, emerging during high octane stage performances and serving as a sort of [[scapegoat]] for "unladylike" behavior.<ref name="npr">{{cite news |last=Chace |first=Zoe |date=12 Aug 2010 |title=Pop Personae: Why Do Some Women Perform In Character? |work=NPR.com |publisher=[[NPR]] |url=https://www.npr.org/blogs/therecord/2010/08/11/129134759/pop-personae-why-do-some-women-perform-in-character |access-date=19 August 2012}}</ref><ref name="debut">{{Cite magazine |last=Jonathan |first=Cohen |date=November 26, 2008 |title=Beyoncé Starts 'Fierce' Atop Album Chart |url=http://www.billboard.com/articles/news/266192/beyonce-starts-fierce-atop-album-chart |url-status=dead |magazine=[[Billboard (magazine)|Billboard]] |publisher=[[Prometheus Global Media]] |archive-url=https://web.archive.org/web/20100126185021/http://www.billboard.com/bbcom/news/beyonce-starts-fierce-atop-album-chart-1003916959.story |archive-date=January 26, 2010}}</ref>
* [[Lady Gaga]]: Jo Calderone, the persona of Gaga, performed at the [[2011 MTV Video Music Awards]]. Jo represents a [[Drag (clothing)|drag]] male persona, and is often used in the performance of her song, "[[You and I (Lady Gaga song)|You and I]]".<ref>{{cite web |last=Dinh |first=James |date=2011-09-28 |title=Lady Gaga Bends Gender, Minds With VMA Monologue |url=http://www.mtv.com/news/articles/1669859/lady-gaga-jo-calderone-video-music-awards.jhtml |archive-url=https://web.archive.org/web/20111018133609/http://www.mtv.com/news/articles/1669859/lady-gaga-jo-calderone-video-music-awards.jhtml |archive-date=18 October 2011 |access-date=2011-09-28 |publisher=MTV}}</ref>
* [[Nicki Minaj]]: she employs multiple personae, ranging from what she calls the [[Japanese fashion|Harajuku]] [[Barbie]] persona to [[Roman Zolanski]], a Polish homosexual. The personae were heavily used in her sophomore album, ''[[Pink Friday: Roman Reloaded]]''.<ref name="NewYorkAlterego">{{cite magazine |author=Lizzy Goodman |date=June 20, 2010 |title=Nicki Minaj, the Rapper With a Crush on Meryl Streep |url=http://nymag.com/guides/summer/2010/66786/ |magazine=[[New York (magazine)|New York magazine]] |access-date=July 22, 2010}}</ref><ref name="Rap-Up.com">{{cite web |last=Dawson |first=Imani A. |title=Nicki Minaj Gets 'Revenge' With Eminem |url=http://www.rap-up.com/2010/10/28/nicki-minaj-gets-revenge-with-eminem/ |access-date=November 4, 2010 |work=[[Rap-Up]].com |publisher=Vibe Media Group}}</ref>

==== British artists ====

* [[Mick Jagger]] of [[the Rolling Stones]]: he takes the guise of [[Satan]] in the song "[[Sympathy for the Devil]]" or of a housewife in "[[Slave (The Rolling Stones song)|Slave]]"
* [[Spice Girls]]: each member of [[girl group]] adopted personas based on nicknames given to them by the British press. According to ''[[Music Week]]'', these personas ("[[Geri Halliwell|Ginger]]", "[[Victoria Beckham|Posh]]", "[[Emma Bunton|Baby]]", "[[Melanie C|Sporty]]" and "[[Mel B|Scary]]") played a key role in the group's international marketability.<ref>{{cite news |last1=Barrett |first1=Christopher |date=November 10, 2007 |title=Spice Girls: From Wannabes to World Beaters |page=13 |work=[[Music Week]] |url=https://www.proquest.com/docview/232226522/ |url-access=subscription |access-date=February 23, 2021 |issn=0265-1548 |via=[[ProQuest]]}}</ref> Spice Girl Melanie C later said the personas were "like a protection mechanism because it was like putting on this armour of being this, this character, rather than it actually being you."<ref>{{cite web |last=White |first=Amelia |date=April 2, 2020 |title=Melanie C Imagines How The Spice Girls Would Fare In 2020 |url=https://www.thelovemagazine.co.uk/article/melanie-c-imagines-how-the-spice-girls-would-fare-in-2020 |url-status=unfit |archive-url=https://archive.today/20210314085742/https://www.thelovemagazine.co.uk/article/melanie-c-imagines-how-the-spice-girls-would-fare-in-2020 |archive-date=March 14, 2021 |access-date=March 14, 2021 |work=[[Love (magazine)|Love]]}}</ref>
* [[The Beatles]]: they present a group persona ''of [[Sgt. Pepper's Lonely Hearts Club Band]]'',<ref>[[Kenneth Womack]] and Todd F. Davis, ''[[iarchive:readingbeatlescu0000unse|Reading the Beatles: cultural studies, literary criticism, and the Fab Four]]'' (SUNY Press, 2006), p.21. {{ISBN|0-7914-6715-5}}</ref> including the character Billy Shears "played by" drummer [[Ringo Starr]].<ref>Allan F. Moore, ''[[iarchive:beatlessgtpepper0000moor|The Beatles, Sgt. Pepper's Lonely Hearts Club Band]]'' (Cambridge University Press, 1997), p.75. {{ISBN|0-521-57484-6}}</ref>
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