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== Legacy == The publicity surrounding the Pets.com puppet, combined with the company's collapse, made it such a symbol of dot-com folly that [[E-Trade|E*Trade]] referred to it in an advertisement during the [[Super Bowl XXXV|2001 Super Bowl]]. The commercial, which parodies the famous [[Keep America Beautiful#Controversies|crying Native public service advertisement]] from 1971, shows a [[Common chimpanzee|chimpanzee]] riding on horseback through a ruined dot-com landscape. The chimpanzee comes across a company named "eSocks.com" that is being demolished and weeps when a discarded sock puppet lands at his feet.<ref name=":0" /><ref>{{Cite news|url=https://www.cnet.com/news/2hrs2go-etrade-wins-ad-super-bowl/|title=2HRS2GO: E*Trade wins ad Super Bowl|date=January 2, 2002|work=CNET|access-date=2018-07-21|language=en}}</ref><ref>{{Cite web|url=https://adage.com/videos/etrade-ghost-town/855|title=E-Trade - Ghost Town - Ad Age|website=adage.com|date=January 28, 2001|language=en|access-date=2018-10-29|archive-url=https://web.archive.org/web/20170205015051/https://adage.com/videos/etrade-ghost-town/855|archive-date=2017-02-05|url-status=live}}</ref> In June 2008, [[CNET]] named Pets.com as one of the greatest dot-com disasters.<ref>{{cite web|url=http://crave.cnet.co.uk/0,39029477,49296926-8,00.htm|title=The greatest defunct Web sites and dotcom disasters|date=2008-06-05|publisher=CNET|archive-url=https://web.archive.org/web/20080607211851/http://crave.cnet.co.uk/0,39029477,49296926-8,00.htm <!-- Bot retrieved archive -->|archive-date=2008-06-07|access-date=2008-06-05}}</ref> Pets.com's concept was successfully realized by [[Chewy.com]], prompting comparison between the two companies by analysts after Chewy held their IPO in 2019. Chewy's founder [[Ryan Cohen]] rejects comparisons to Pets.com, telling [[Yahoo]] in 2019, "That is an absolute crazy comparison. I think thereโs really nothing in common between those two businesses."<ref>{{cite web|url=https://money.yahoo.com/chewy-founder-dont-compare-us-to-petscom-154110825.html|title=Chewy founder: Don't compare us to Pets.com|author=Alexis Christoforous|date=August 8, 2019|website=Yahoo|access-date=January 26, 2022}}</ref>
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