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Pluralistic ignorance
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=== Alcohol consumption on college campuses === Another case of pluralistic ignorance concerns drinking on campus in countries where alcohol use is prevalent at colleges and universities. Students drink at weekend parties and sometimes at evening study breaks. Many drink to excess, some on a routine basis. The high visibility of heavy drinking on campus, combined with reluctance by students to show any public signs of concern or disapproval, gives rise to pluralistic ignorance: Students believe that their peers are much more comfortable with this behavior than they themselves feel.<ref name="Berkowitz chapter">{{cite book |last1=Davis |first1=TL |last2=Laker |first2=J |title=How College Men Feel about Being Men and 'Doing the Right Thing' |publisher=Routledge, Kegan & Paul Publishers |location=Masculinities in Higher Education: Theoretical and Practical Implications |pages=Ch. 10 |url=http://alanberkowitz.com/articles/college_men.pdf |access-date=4 September 2018}}</ref>
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