Editing Positioning (marketing) (section)

===Differentiation vs positioning===
Differentiation is closely related to the concept of positioning. [[Product differentiation|Differentiation]] is how a company's product is unique, by being the first, least expensive, or some other distinguishing factor. A product or brand may have many points of difference, but they may not all be meaningful or relevant to the target market. Positioning is something (a perception) that happens in the minds of the [[target market]] whereas differentiation is something that marketers do, whether through product design, pricing or promotional activity.<ref name=Lamb>{{cite book|author1=Charles Lamb|title=Essentials of Marketing|date=2012|publisher=South-Western Cengage Learning|location=Mason, OH|isbn=978-0-538-47834-2|pages=279–82|edition=7e}}</ref>