Editing Postcard (section)

=== Post-World War I (1918 to present) ===
[[File:Postcard depicting Dalhousie Street, Amherstburg, Ontario (I0026093).jpg|alt=A street with buildings and hydro lines on both sides. There is a horse and buggy parked on the street.|thumb|upright|Postcard depicting Dalhousie Street, Amherstburg, Ontario, {{Circa|1920}}, from the [[c:Category:Images from Archives of Ontario - F 2076 Alvin D. McCurdy fonds|Alvin D. McCurdy fonds]] held at the Archives of Ontario]]
After the war, the production of postcards continued, albeit in different styles than before. Demand for postcards decreased, especially as telephone usage grew.<ref name=":0" /> There was still a need for postcards, which would be dubbed the "poor man's telephone".<ref>Gendreau, Bianca: Putting Pen to Paper, Special Delivery: Canada's Postal Heritage, ed. Francine Brousseau, Canadian Museum of Civilization, Fredericton 2000, pp. 27–29</ref> As tastes changed, publishers began focusing on scenic views, humor, and fashion.<ref name=":10" /> "White border" cards, which existed prior to the war, were produced in greater numbers from roughly 1915 to 1930 in the United States.<ref name=":0" /><ref name=":4" /> They required less ink and had lower production standards than fine German cards.<ref name=":10" /> These were later replaced by "linen" postcards in the 1930s and 1940s, which used a printing process popularized by [[Curt Teich]].<ref name=":0" /><ref name=":4" /> Finally, the modern era of Photochrom (often shortened simply to "chrome") postcards began in 1939, and gained momentum around 1950.<ref name=":4" /> These glossy, colorful postcards are what we most commonly encounter today.<ref name=":4" /> Postcard sales dropped to around 25% of 1990s levels,<ref>{{Cite web|last=Settembre|first=Jeanette|date=30 Sep 2017|title=Postcards are becoming extinct and 5 other industries millennials are killing|url=https://www.marketwatch.com/story/postcards-are-becoming-extinct-and-5-other-industries-millennials-are-killing-2017-09-30|archive-url=|archive-date=|access-date=2021-02-01|website=MarketWatch|language=en-US}}</ref> with the growing popularity of social media around 2007, resulting in closure of long-established printers such as [[J Salmon Ltd]] in 2017.<ref>{{Cite web|date=2017-09-25|title=Postcards on the edge as Britain's oldest publishers signs off|url=http://www.theguardian.com/artanddesign/shortcuts/2017/sep/25/postcards-demise-britains-oldest-publisher-industry-death|access-date=2021-02-01|website=The Guardian|language=en}}</ref>