Editing Prada (section)

===2000s===
[[File:Prada Pacific Place interior 2019.jpg|thumb|300px|Prada in Pacific Place, [[Hong Kong]]]]
[[File:Pair of shoes, silver leather wedges, Prada, Italy, 2005.jpg|thumb|Silver leather wedges by Prada, 2005. Collection of the [[Victoria and Albert Museum]]]]
The company's merger and purchasing sprees slowed in the 2000s. However, the company signed a loose agreement with [[Azzedine Alaia]]. Skincare products in unit doses were introduced in the United States, Japan, and Europe in 2000. A 30-day supply of cleansing lotion was marketed at the retail price of US$100. To help pay off debts of over US$850&nbsp; million, the company planned on listing 30% of the company on the Milan Stock Exchange in June 2001. However, the offering slowed down after a decline in spending on luxury goods in the United States and Japan. In 2001, under the pressure of his bankers, Bertelli sold all of Prada's 25.5% share in Fendi to LVMH. The sale raised only US$295&nbsp;million.

By 2006, the [[Helmut Lang (fashion brand)|Helmut Lang]], Amy Fairclough, Ghee, and [[Jil Sander]] labels were sold. Jil Sander was sold to the private equity firm Change Capital Partners, which was headed by Luc Vandevelde, the chairman of [[Carrefour]], while the Helmut Lang label is now owned by Japanese fashion company Link Theory. Prada is still recovering from the Fendi debt. More recently, a 45% stake of the Church & Company brand has been sold to Equinox.

The Prada Spring/Summer 2009 Ready-to-Wear fashion show, held on 23 September 2008 in [[Milan]], got infamous coverage because all the models on the catwalk were tottering<ref>{{cite news |url=https://www.nytimes.com/2008/09/23/style/23iht-rprada.4.16420173.html |title=Prada takes a tumble |first=Suzy |last=Menkes |newspaper=The New York Times |date=September 23, 2008 |access-date=April 28, 2018 |url-status=live |archive-url=https://web.archive.org/web/20180428165807/https://www.nytimes.com/2008/09/23/style/23iht-rprada.4.16420173.html |archive-date=April 28, 2018 |df=mdy-all}}</ref> – several of them stumbled,<ref>{{cite web |url=http://ekstrabladet.dk/migration_catalog/NICA/article3367586.ece/IMAGE_ALTERNATES/p900/803064m |title=Photo (High Quality) |website=ekstrabladet.dk |access-date=April 28, 2018 |url-status=live |archive-url=https://web.archive.org/web/20160225135556/http://ekstrabladet.dk/migration_catalog/NICA/article3367586.ece/IMAGE_ALTERNATES/p900/803064m |archive-date=February 25, 2016 |df=mdy-all}}</ref> while two models fell down in front of the photographers and had to be helped by spectators to get up.<ref>[http://1.imagebam.com/download/SE911CqB40szAugjNxOewQ/1434/14338491/ZUM0004231800F.jpg Model Katie Fogarty helped by spectators] {{webarchive |url=https://web.archive.org/web/20160225143235/http://1.imagebam.com/download/SE911CqB40szAugjNxOewQ/1434/14338491/ZUM0004231800F.jpg |date=February 25, 2016 }}</ref> They removed their shoes in order to continue their walk.<ref>{{cite web |url=http://img.cz.prg.cmestatic.com/media/images/600xX/Sep2008/415739.jpg?d41d |title=Model Katie Fogarty removing her high heels... |website=cmestatic.com |access-date=April 28, 2018 |url-status=dead |archive-url=https://web.archive.org/web/20160224023446/http://img.cz.prg.cmestatic.com/media/images/600xX/Sep2008/415739.jpg?d41d |archive-date=February 24, 2016 |df=mdy-all}}</ref><ref>{{Cite web|url=http://www.dezinfo.net/images1/image/guest/09.2008/prada/1001.jpg|archiveurl=https://web.archive.org/web/20160301045352/http://www.dezinfo.net/images1/image/guest/09.2008/prada/1001.jpg|url-status=dead|title=... then walking with the shoes in her hands.|archivedate=1 March 2016}}</ref> One more model ([[Sigrid Agren]]) even had to stop and go back during the finale walk as she couldn't manage walking in her high heels any longer.<ref>{{cite web |url=https://www.youtube.com/watch?v=Qp_b3-4eTbY#t=0m14s |title=Prada S/S 09 finale mishap |last=PiyoPiyoNaku |date=September 30, 2008 |access-date=April 28, 2018 |via=YouTube |url-status=live |archive-url=https://web.archive.org/web/20180428165807/https://www.youtube.com/watch?v=Qp_b3-4eTbY#t=0m14s |archive-date=April 28, 2018 |df=mdy-all}}</ref> Interviewed right after the show, one model declared: "I was having a panic attack, my hands were shaking. The heels were so high."<ref>{{cite web |url=https://nymag.com/thecut/2008/09/two_models_fall_many_more_stum.html# |title=Two Models Fall, Many Stumble at Prada |website=nymag.com |date=24 September 2008 |access-date=April 28, 2018 |url-status=live |archive-url=https://web.archive.org/web/20160301092948/http://nymag.com/thecut/2008/09/two_models_fall_many_more_stum.html |archive-date=March 1, 2016 |df=mdy-all}}</ref> The designer [[Miuccia Prada]], on her side, did not blame the height of the shoes, but the silk little socks inside, which were slippery and moved inside of the shoes, preventing the models' feet from having a correct grip on the sole.<ref>{{cite web |url=http://media.novinky.cz/152/141528-original-g86fu.jpg |title=Close-up photo of the little socks and shoes |website=novinky.cz |access-date=April 28, 2018 |url-status=live |archive-url=https://web.archive.org/web/20160308034048/http://media.novinky.cz/152/141528-original-g86fu.jpg |archive-date=March 8, 2016 |df=mdy-all}}</ref><ref>{{cite web |url=http://40.media.tumblr.com/tumblr_m7utko3sOq1qj10b5o1_1280.jpg |title=Model Yulia Kharlapanova losing her balance when her left sock slips out of the shoe |website=tumblr.com |access-date=April 28, 2018 |url-status=live |archive-url=http://archive.wikiwix.com/cache/20160219115716/http://40.media.tumblr.com/tumblr_m7utko3sOq1qj10b5o1_1280.jpg |archive-date=February 19, 2016 |df=mdy-all}}</ref> Miuccia Prada also assured that the shoes sold in stores would have a lower heel,<ref>{{cite web |url=http://fashion.telegraph.co.uk/news-features/TMG3365450/Prada-high-heel-disaster-enough-of-this-stiletto-tyranny.html |title=Prada high heel disaster: enough of this stiletto tyranny - Telegraph |website=fashion.telegraph.co.uk |access-date=April 28, 2018 |url-status=live |archive-url=https://web.archive.org/web/20160224022234/http://fashion.telegraph.co.uk/news-features/TMG3365450/Prada-high-heel-disaster-enough-of-this-stiletto-tyranny.html |archive-date=February 24, 2016 |df=mdy-all}}</ref> and that the little socks would be sewn into the shoes in order to prevent further slips. But many fashionistas rightly claimed that the socks, once sewn into the shoes, would be non-washable and would quickly stink and become grey.<ref>{{cite web |url=http://www.thesartorialist.com/photos/at-prada-milano-5/ |title=At Prada, Milano |website=thesartorialist.com |access-date=April 28, 2018 |url-status=dead |archive-url=https://web.archive.org/web/20180115135732/http://www.thesartorialist.com/photos/at-prada-milano-5/ |archive-date=January 15, 2018 |df=mdy-all}}</ref> Consequently, the shoes have never been commercially sold.