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Product differentiation
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== Other types of product differentiation == Whilst Product differentiation is typically broken into two types Vertical and Horizontal, it's important to note that all products exhibit a combination of both and they are not the only way to define differentiation. Another way to differentiate a product is through spatial differentiation. Spatial Product Differentiation is using a geographical location as a way to differentiate.<ref>{{cite web|last=Margin|first =Vera|title=Essay II: Spatial Product Differentiation. In: Competition in Marketing|publisher=DUV|year=2006|url=https://link.springer.com/chapter/10.1007/978-3-8350-9277-8_2}}</ref> An example of Spatial Differentiation is a firm locally sourcing inputs and producing their product.
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