Editing Product placement (section)

====Later films====
[[File:DeLoreanBack2FutureIIIMontereyAug2011.JPG|thumb|right|200px|A [[DMC DeLorean]] car was used in ''[[Back to the Future III]]''.]]
The James Bond film ''[[You Only Live Twice (film)|You Only Live Twice]]'' (1967) featured the [[Toyota 2000GT]], and the films ''[[Smokey and the Bandit]]'' (1977) and ''[[The Cannonball Run]]'' (1981) film series featured conspicuous placements. The science fiction film ''[[E.T. the Extra-Terrestrial]]'' (1982) is often cited for its multiple, obvious placements, including the candy [[Reese's Pieces]], into the plot.<ref name="sweet">{{Cite news | date = July 26, 1983 | author = David Van Biema | title = Life is Sweet for Jack Dowd as Spielberg's Hit Film Has ''E.T.'' Lovers Picking up the (Reeses's) Pieces |url= https://people.com/archive/life-is-sweet-for-jack-dowd-as-spielbergs-hit-film-has-e-t-lovers-picking-up-the-reeses-pieces-vol-18-no-4/ | work = [[People (magazine)|People]] }}</ref><ref name="wired" /> In the New World Pictures dub of ''[[The Return of Godzilla]]'', ''[[Godzilla 1985]]'', [[Dr Pepper]] was prominently placed in the new scenes shot for the dub. In a scene shot at an American military base, a vending machine is directly between two characters, and in similar scenes characters are often depicted drinking the soft drink.

[[Cheerios]] and [[Coca-Cola]] were placed in the [[Andrew Lloyd Webber]] musical [[Evita (musical)|''Evita'']], in ''[[Superman (1978 film)|Superman: The Movie]]'', and in its sequel ''[[Superman II]]''. [[Clark Kent]] eats Cheerios for breakfast in ''Smallville''. In ''[[Superman II]]''{{'}}s climax, Superman crashes into a giant Coca-Cola advertisement and saves people on a bus bearing an ad for ''Evita'', before he smashes into a [[Marlboro (cigarette)|Marlboro]] delivery truck.

In the 1993 film ''[[Demolition Man (film)|Demolition Man]]'', the fast food chain [[Taco Bell]] is integrated directly into the film's lore, depicting it as the only remaining restaurant franchise in existence by 2032.<ref name="starring-tacobell2">{{cite magazine |author=Nisid Hajari |date=October 29, 1993 |title='Demolition Man': Starring Taco Bell |url=https://ew.com/article/1993/10/29/demolition-man-starring-taco-bell/ |magazine=[[Entertainment Weekly]] |quote=Other chains wouldn't do a tie-in with an R-rated movie}}</ref> Since Taco Bell was not well known outside of the U.S., for the international release of the film it was replaced with [[Pizza Hut]], another restaurant chain owned by [[Yum! Brands]]. Lines were re-dubbed and logos changed during post-production.<!--According to the [[Wall Street Journal]] this kind of localisation of product placement was a first.--><ref>{{cite web |author=Charles Goldsmith |date=5 November 2016 |title=Dubbing In Product Plugs - WSJ |url=https://www.wsj.com/articles/SB110228925774491481 |url-access=subscription |url-status=live |archive-url=https://web.archive.org/web/20161105205219/https://www.wsj.com/articles/SB110228925774491481 |archive-date=2016-11-05 |website=[[Wall Street Journal]]}}</ref>

In the film ''[[Cast Away]]'', Tom Hanks, the lead character, is a [[FedEx]] employee. A volleyball from [[Wilson Sporting Goods]] is also prominently featured in the film.<ref name="rollingstone" /> References to the delivery company FedEx are made throughout the film, and the company is central to the plot. ''[[The Internship]]'' (2013), which features two unemployed [[slacker]] friends seeking employment at [[Google]], was described by [[Tom Brook]] of the [[BBC]] as "one huge advertisement for Google" that took "product placement to a startling new extreme".<ref>{{cite web|url=http://www.bbc.com/culture/story/20130704-the-internship-a-movie-or-an-ad|title=The Internship: One long ad for Google?|publisher=BBC|first=Tom|last=Brook|date=21 October 2014 |access-date=January 12, 2017
|archive-url=https://web.archive.org/web/20170113161645/http://www.bbc.com/culture/story/20130704-the-internship-a-movie-or-an-ad|archive-date=January 13, 2017|url-status=live|df=mdy-all}}</ref> ''[[Rolling Stone]]'' magazine included it on a list of the 10 Egregious Product Placements in film.<ref name="rollingstone" />