Editing Randomization (section)

=== Survey sampling ===
[[Survey sampling]] uses randomization, following the criticisms of previous "representative methods" by [[Jerzy Neyman]] in his 1922 report to the [[International Statistical Institute]]. It randomly displays the answer options to survey participants, which prevents order bias caused by the tendency of respondents to choose the first option when the same order is presented to different respondents.<ref>{{Cite journal |last=Smith |first=T. M. F. |date=1976 |title=The Foundations of Survey Sampling: A Review |url=https://www.jstor.org/stable/2345174 |journal=Journal of the Royal Statistical Society. Series A (General) |volume=139 |issue=2 |pages=183–204 |doi=10.2307/2345174|jstor=2345174 |url-access=subscription }}</ref> To overcome this, researchers can give the answer options in a random order so that the respondents allocate some time to read all the options and choose an honest answer. For example, consider an automobile dealer who wants to conduct a feedback survey and ask the respondents to select their preferred automobile brand. The user can create a study with randomized answers to display the different automobile brands so that the respondents do not see them in the same order.