Editing Rebranding (section)

====Lost market share====
Brands often rebrand in reaction to losing market share. In these cases, the brands have become less meaningful to target audiences and, therefore, lost share to competitors.{{citation needed|date=April 2013}}

In some cases, companies try to build on any perceived equity they believe still exists in their brand. [[Radio Shack]], for example, rebranded itself as "the Shack" in 2008 but the rebranding never realized into an increase of market share in the retail industry.<ref>{{cite web |last=Equity |first=Zacks |date=2012-03-13 |url=https://finance.yahoo.com/news/radioshack-underperform-204022619.html |title=RadioShack to Underperform |publisher=[[Yahoo! Finance]] |access-date=2013-09-18}}</ref> By 2017, Radio Shack had significantly reduced its physical retail presence, closing over 1,000 stores and shifted to a primarily [[online retail]] business model.<ref name="RS_LastChance">{{cite press release|url=http://www.prnewswire.com/news-releases/last-chance-for-store-closing-deals-at-your-neighborhood-radioshack-come-innovate-with-us-one-last-time-300464748.html|access-date=24 January 2020|date=26 May 2017|title=Last Chance For Store Closing Deals At Your Neighborhood RadioShack! Come Innovate With Us One Last Time|website=[[PR Newswire]]}}</ref>