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Retro style
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=== Graphic design, typography, and packaging === Long before the use of the word ''retro'', [[graphic design]] made reference to earlier graphic characteristics. [[William Morris]] can be seen as an example: for book design and other purposes he adopted Medieval production and stylistic models in 1891.<ref>Dermody, Breathnach 2009, pp. 7β8</ref> Furthermore, in the beginning of the twentieth century, Gothic, Baroque and Rococo motifs were used for new products.<ref>Heller and Lasky, 1993</ref> In [[typography]], [[classicism]] has always been an influence and throughout the 20th century, and in early woodcut printing as well. The introduction of the technique of photocomposition in the 1960s allowed typographers greater flexibility in the selection and arrangement of type styles and sizes. For example, psychedelic typefaces were developed, gaining inspiration from Art Nouveau and other cultures.<ref>Dermody, Breathnach 2009, pp. 8β10</ref> Historicist styles are also used in the promotion and [[Packaging and labeling|packaging]] of food and household products, referring to childhood memories and domestic nostalgic ideals.<ref>Dermody, Breathnach 2009, p. 16</ref> In logo designing, retro logos<ref>{{cite web |url=https://logowski.com/blog/vintage-logo-style |title=Vintage Logo Style|date=16 July 2023 }}</ref> have been highlighted. Brands have incorporated retro logo designs to highlight their brand's voice and message: clean, classic, and reminiscent of the recent past.
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