Editing SABC 1 (section)

===As SABC 1===
In 1996, the SABC reorganised its three television networks to better reflect South Africa's diverse ethnolinguistic groups. The networks were rebranded as SABC 3 (originally TV1), SABC 1 (originally TV2 then CCV-TV), and SABC 1 (originally TV3).<ref name="123SABC">"1, 2, 3, SABC!", ''Africa Film & TV Magazine'', nº. 9, April-June 1996</ref> SABC 1 took over the former CCV network, offering programming in English alongside several national languages. At the time of the rebranding, prime-time programming (18:00 to 21:30) comprised 29% English, 18% [[Zulu language|Zulu]], 18% [[Xhosa language|Xhosa]], 1% [[Swazi language|Siswati]], and 1% [[Northern Ndebele language|isiNdebele]], with the remaining third dedicated to "multilingual programming" in two or more languages.

The relaunched SABC 1 marked the first time Siswati and isiNdebele were featured on national television.<ref name="123SABC"/>

The relaunch happened on all three networks on 4 February<ref>{{cite news |last1=Zerbst |first1=Jeff |title=SAA's … sorry, SABC's glittering launch |url=https://mg.co.za/article/1996-02-09-saas-sorry-sabcs-glittering-launch/ |work=[[Mail & Guardian]] |date=9 February 1996}}</ref> followed by a full-time change on 5 February.<ref>{{cite news |last1=Golding-Duffy |first1=Jacquie |title=Multitude of voices at new look SABC |url=https://mg.co.za/article/1996-02-02-multitude-of-voices-at-new-look-sabc/ |work=[[Mail & Guardian]] |date=2 February 1996}}</ref>

On 1 December 1997, SABC 1 introduced a new channel identity used since its 1996 relaunch, while continuing to use Simunye as its slogan.<ref>{{cite news |last1=Smith |first1=Janet |title=New-look Simunye channel |url=https://mg.co.za/article/1997-12-05-new-look-simunye-channel/ |work=[[Mail & Guardian]] |date=5 December 1997}}</ref>

The channel introduced a new identity at 5pm<ref>[https://www.iol.co.za/entertainment/whats-on/ya-mampela-899363 Ya Mampela]</ref> on 18 August 2003, presenting itself as ''Ya Mampela'' (The Real Thing), aiming to solidify its position among an increasingly urban viewing audience.<ref>[https://www.iol.co.za/entertainment/whats-on/ya-mampela-new-sabc1-speaks-language-of-youth-899529 Ya Mampela! New SABC1 speaks language of youth TV's new voices]</ref><ref>[https://variety.com/2003/tv/news/new-look-is-the-real-thing-for-sabc1-1117891272/ New look is ‘The Real Thing’ for SABC1]</ref> A controversial race reversal advertisement (''PF Jones'') appeared to tie in with the relaunch, over time, false information had emerged online that the advert was banned.<ref name="PFJones">[https://www.bizcommunity.africa/Article/410/12/176744.html Favourite African adverts - Wes Phelan]</ref> The slogan was seen with criticism from Zulu king [[Goodwill Zwelithini]], who in February 2005 wanted the channel to ditch the phrase citing "improper use" of the [[Zulu language]].<ref>[https://variety.com/2005/tv/news/south-african-net-tongue-tied-1117917829/ South African net tongue-tied]</ref> The controversial ''PF Jones'' advert, with the channel's slogan appearing at the end, was dropped in the wake of the language controversy.<ref name="PFJones"/>