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===Recent history=== In 2002, SAS Text Miner software was introduced. Text Miner [[text mining|analyzes text data]] like emails for patterns in [[business intelligence]] applications.<ref>{{cite news|first=Emery|last=Dalesio|title=Text Miner program to bolster business intelligence |url=https://news.google.com/newspapers?nid=1734&dat=20020205&id=ljUgAAAAIBAJ&sjid=GFMEAAAAIBAJ&pg=4836,3215963 |date=February 5, 2002|access-date=April 8, 2014|publisher=Associated Press}}</ref> In 2004, SAS Version 9.0 was released, referred to as "Project Mercury" internally, and was designed to make SAS accessible to a broader range of business users.<ref name="sixtyfour">{{cite news | first=Dave | last=Steven | publisher=Pennsylvania State University | url=http://css.its.psu.edu/news/nlsu02/sas.html | title=SAS is Starting to Look Even Better... | date=July 29, 2002 | access-date=October 17, 2011 | archive-date=April 15, 2012 | archive-url=https://web.archive.org/web/20120415161357/http://css.its.psu.edu/news/nlsu02/sas.html | url-status=dead }}</ref><ref name="sixtyfive"> {{cite news | first=Rick | last=Whiting | newspaper=InformationWeek | url=http://informationweek.com/news/18700087?queryText=SAS+announced | title=SAS Extends Business Intelligence to the Masses | date=March 31, 2004 | access-date=October 17, 2011}}</ref> SAS 9.0 added custom user interfaces based on the user's role and established the point-and-click user interface of SAS Enterprise Guide as the software's primary [[graphical user interface]] (GUI).<ref name="sixtyfour"/> The [[Customer Relationship Management]] (CRM) features were improved in 2004 with SAS Interaction Management.<ref name="sixtythree"> {{cite news | first=Dennis | last=Callaghan | newspaper=eWeek | url=http://www.eweek.com/c/a/Finance-IT/SAS-to-Add-to-Analytical-CRM-Arsenal/ | title=SAS to Add to Analytical CRM Arsenal | date=September 26, 2002 | access-date=October 17, 2011}}</ref> In 2008, SAS announced Project Unity, designed to integrate data quality, data integration, and [[master data management]].<ref name="sixtysix"> {{cite news | first=Antone | last=Gonsalves | newspaper=InformationWeek | url=http://informationweek.com/news/software/bi/211100027?queryText=SAS+announced | title=SAS, DataFlux Unveil 'Project Unity' | date=October 10, 2008 | access-date=October 17, 2011}}</ref> [[SAS Institute Inc v World Programming Ltd]] was a lawsuit with developers of a competing implementation, [[World Programming System]], alleging that they had infringed SAS's copyright in part by implementing the same functionality. The case was referred by the United Kingdom's [[High Court of Justice]] to the [[European Court of Justice]] on 11 August 2010.<ref name="ecj reference"> {{cite web | url=http://curia.europa.eu/juris/document/document.jsf?docid=82474&doclang=en&mode=&part=1 | title=Reference for a preliminary ruling from High Court of Justice (Chancery Division) (England and Wales) made on 11 August 2010 β SAS Institute Inc. v World Programming Ltd | publisher=European Court of Justice | access-date=May 19, 2012}}</ref> In May 2012, the [[European Court of Justice]] ruled in favor of World Programming, finding that "the functionality of a computer program and the programming language cannot be protected by copyright."<ref> {{cite web | url=http://curia.europa.eu/jcms/upload/docs/application/pdf/2012-05/cp120053en.pdf | title=The functionality of a computer program and the programming language cannot be protected by copyright | publisher=European Court of Justice | access-date=May 19, 2012}}</ref> A free version of SAS was introduced for students in 2010.<ref name="fortyeight">{{cite news|first=Quentin|last=Hardy|newspaper=Forbes|url=https://www.forbes.com/sites/quentinhardy/2011/06/09/sas-ibms-bad-culture-how-well-win/|title=SAS-We Spurned IBM, Now to Win|date=June 9, 2011|access-date=October 17, 2011}}</ref> SAS Social Media Analytics, a tool for social media monitoring, engagement and [[sentiment analysis]], was also released that year.<ref name="twentyseven"> {{cite news | first=Paul | last=Greenberg | work=ZDNet | url=https://www.zdnet.com/article/the-crm-watchlist-part-ii-the-usual-suspects/?tag=mantle_skin;content | title=The CRM Watchlist Part II: The Usual Suspects | date=December 31, 2010 | access-date=October 4, 2013}}</ref> SAS Rapid Predictive Modeler (RPM), which creates basic analytical models using [[Microsoft Excel]], was introduced the same year.<ref name="ninetyfour">{{cite web | publisher=UCLA Academic Technology Services | url=http://www.ats.ucla.edu/stat/sas/seminars/sas_macros_introduction/default.htm | title=Computing Seminars: Introduction to SAS Macro Language | access-date=October 4, 2013 | archive-date=September 27, 2013 | archive-url=https://web.archive.org/web/20130927123945/http://www.ats.ucla.edu/stat/sas/seminars/sas_macros_introduction/default.htm | url-status=dead }}</ref><ref name="sixtyseven"> {{cite news | first=Cindi | last=Howson | newspaper=InformationWeek | url=http://informationweek.com/blog/software/228900553?queryText=SAS+announced | title=SAS Takes Predictive Analytics Mainstream|date=September 7, 2010 | access-date=October 4, 2013}}</ref> In 2010, JMP 9 included a new interface for using the [[R (programming language)|R programming language]] and an add-in for MS Excel.<ref>{{cite web|title=New Features in JMP 9 |url=http://www.jmp.com/support/downloads/pdf/jmp9/jmp9_new_features.pdf |publisher=JMP|access-date=December 30, 2012|archive-url=https://web.archive.org/web/20170915204632/https://www.jmp.com/support/downloads/pdf/jmp9/jmp9_new_features.pdf|archive-date=15 September 2017}}</ref><ref>{{cite news|first=Adriian|url=http://www.drdobbs.com/tools/228200027?queryText=SAS%2BJMP |last=Bridgewater|newspaper=Dr. Dobb's Journal|title=JMP Genomics 5: Data Visualization & Exploration |date=November 3, 2010|access-date=May 31, 2012}}</ref> The following year, a [[High Performance Computing]] platform was made available in a partnership with [[Teradata]] and [[EMC Greenplum]].<ref> {{cite news | first=Nicole | last=Laskowski | publisher=Tech Target | url=http://searchbusinessanalytics.techtarget.com/news/2240102699/SAS-ups-big-data-ante-with-high-performance-computing-platform | title=SAS ups 'big data' ante with high-performance computing platform | date=October 26, 2011 | access-date=October 4, 2013}}</ref><ref> {{cite web | first=Madan | last=Sheina | author2=Surya Mukherjee | publisher=Ovum | url=http://ovum.com/2011/10/17/sas-adds-in-memory-to-high-performance-computing/ | title=SAS adds in-memory to high-performance computing | date=October 17, 2011}}</ref> In 2011, the company released SAS Enterprise Miner 7.1.<ref> {{cite web | first=James | last=Taylor | title=First Look β SAS Enterprise Miner 7.1 | url=http://jtonedm.com/2011/11/11/first-look-sas-enterprise-miner-7-1/ | date=November 11, 2011 | access-date=October 4, 2013}}</ref> The company introduced 27 data management products from October 2013 to October 2014 and updates to 160 others.<ref>{{cite news|title=SAS expands cloud analytics business|first=Nestor|last=Arellano|date=October 22, 2014 |url=http://www.itworldcanada.com/article/sas-expands-cloud-analytics-business/98450l|newspaper=IT World Canada|access-date=November 13, 2014}}</ref> At the SAS Global Forum 2015, SAS announced several new products that were specialized for different industries, as well as new training software.<ref>{{cite news|title=SAS enlarges its palette for big data analysis|first=Joab|last=Jackson|date=April 27, 2015|url=http://www.itworld.com/article/2915374/sas-enlarges-its-palette-for-big-data-analysis.html|publisher=IT World|access-date=May 22, 2015|archive-date=November 28, 2018|archive-url=https://web.archive.org/web/20181128121843/https://www.itworld.com/article/2915374/sas-enlarges-its-palette-for-big-data-analysis.html|url-status=dead}}</ref> The company has invested in the development of artificial general intelligence, or "strong AI", with the goal of advancing deep learning and natural language processing to the point of achieving cognitive computing.<ref>{{Cite news |last=Radu |first=Alex |date=March 28, 2017 |title=We've only built 'weak AI' so far, says SAS chief data scientist |url=https://channeldailynews.com/news/weve-only-built-weak-ai-so-far-says-sas-chief-data-scientist/53586 |work=Channel Daily News}}</ref> In 2019, SAS announced that it would be investing $1 billion into the development of advanced artificial intelligence, deep learning, natural language processing and [[machine learning]].<ref>{{Cite web |last=East |first=Forbes Middle |title=SAS Announces $1 Billion Investment In AI |url=https://www.forbesmiddleeast.com/innovation/technology/sas-announces-1-billion-investment-in-ai |access-date=2024-03-01 |website=Forbes ME |language=en-US}}</ref> It announced an additional $1 billion investment into these areas in 2023, particularly for industries such as finance, insurance, government, health care and energy.<ref>{{Cite web |last=Ohnesorge |first=Lauren |date=May 9, 2023 |title=SAS to spend $1 billion on AI as global tech race heats up |url=https://www.bizjournals.com/triangle/inno/stories/news/2023/05/09/sas-to-spend-one-billion-global-ai-race-heats-up.html |access-date=2024-03-01 |website=Triangle Inno}}</ref> In September 2023, the company announced its expansion of research into the applications of [[generative AI]] in analytics, data management and modeling.<ref>{{Cite web |date=2023-09-18 |title=SAS unveils innovations and partnerships during Explore 2023 {{!}} IT World Canada News |url=https://www.itworldcanada.com/article/sas-unveils-innovations-and-partnerships-during-explore-2023/546983 |access-date=2024-04-14 |website=www.itworldcanada.com |language=en-US}}</ref>
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