Editing Scania AB (section)

===1950s and 1960s===
During the 1950s, the company expanded its operations into new customer segments, becoming agents for the [[Willys MB|Willys Jeep]] and the [[Volkswagen Beetle]], the latter being very profitable for Scania-Vabis. It also started to become a genuine competitor to [[Volvo]] with their new [[Scania-Vabis L20|L71 Regent]] truck which was introduced in 1954.<ref name=Scania1950>{{cite web |title=1950 – Growth and new frontiers |url=http://www.scania.com/scania-group/history-of-scania/1950/ |publisher=Scania |access-date=7 October 2009 |url-status=dead |archive-url=https://web.archive.org/web/20091029185700/http://www.scania.com/scania-group/history-of-scania/1950/ |archive-date=29 October 2009 }}</ref>

During this period, Scania-Vabis expanded its dealer network and country-wide specialist workshop facilities. By the end of the 1950s, their market-share in Sweden was between 40 and 50%, and was achieving 70% in the heaviest truck sector – helped by the entrepreneurial efforts of their dealers into the haulier market.<ref name=Scania1950 />

Probably their largest impact was in export markets. Before 1950, exports accounted for only 10 percent of production output, but a decade later, exports were at 50% of output. [[Beers (company)|Beers]] in the Netherlands became a very important partner. Beers became official importers for Scania-Vabis in the Netherlands, and established a dealer network, along with training programmes for both mechanics and drivers. Beers also offered free twice-yearly overhauls of their customers vehicles, and offered a mobile service throughout the Netherlands with their custom-equipped service trucks. Due to Beers concerted efforts, Scania-Vabis market share in the country remained at a consistent 20% throughout this period. Scania-Vabis were to adopt the business model of Beers in their own overseas sales operations.<ref name = Scania1950 />

The 1960s saw Scania-Vabis expanding its production operations into overseas locations. Until now, all Scania-Vabis production had been carried out solely at [[Södertälje]], but the 1960s saw the need to expand production overseas. Brazil was becoming a notable market for heavy trucks, and was also dependent on inter-urban buses, with particular requirement for Brazil's mountainous roads which became nigh-on impassable at times.<ref name=Scania1960>{{cite web |title=1960 – Expanding production |url=http://www.scania.com/scania-group/history-of-scania/1960/ |publisher=Scania |access-date=7 October 2009 |url-status=dead |archive-url=https://web.archive.org/web/20091029185705/http://www.scania.com/scania-group/history-of-scania/1960/ |archive-date=29 October 2009 }}</ref> On 2 July 1957, Brazilian subsidiary ''Scania-Vabis do Brasil S.A.'' (today known as ''Scania Latin America Ltda.'') was established and started assembling some vehicles themselves in 1958. On 29 May 1959, a new engine plant was inaugurated in the [[Ipiranga (district of São Paulo)|Ipiranga]] district of [[São Paulo]], and from June 1960, Scania-Vabis do Brasil assembled all vehicles themselves.<ref name="brazil-history1957-66">{{cite web |url=http://www.scania.com.br/a-scania/historia/ |title=História 1957–1966 |publisher=Scania Latin America |archive-url=https://web.archive.org/web/20090917030531/http://www.scania.com.br/a-scania/historia/ |archive-date=17 September 2009 |language=pt}}</ref> Scania-Vabis vehicles had already been assembled in Brazil by a local company called [[Vemag]] (''Veículos e Máquinas Agrícolas S.A.'') for several years.<ref name = shapiro>{{cite journal |title=Determinants of Firm Entry into the Brazilian Automobile Manufacturing Industry, 1956–1968 |ref=HShap |first=Helen |last=Shapiro |volume=65 |journal=The Business History Review |number=4, The Automobile Industry |date=Winter 1991 |page=897 |doi=10.2307/3117267|jstor=3117267 |s2cid=153363903 }}</ref> Scania-Vabis established its first full manufacturing plant outside Södertälje, by building a new facility in [[São Bernardo do Campo]] near São Paulo, which was opened on 8 December 1962, and this was to set the standard for Scania-Vabis international operations.<ref name=Scania1960 /><ref name="brazil-history1957-66" />

Closer to home, the recently formed [[European Economic Community]] (EEC) offered further opportunities. Based on their now strong presence in the Dutch markets, Scania-Vabis constructed a new plant in [[Zwolle]], which was completed in 1964.<ref name = Scania1960 /> This new Dutch facility provided Scania-Vabis with a stepping stone into the other five EEC countries, particularly the German and French markets.<ref name=Scania1960 />

In 1966, Scania-Vabis acquired ownership of a then valuable supplier – [[Be-Ge Karosserifabrik]], who were based in [[Oskarshamn]]. Be-Ge had been making truck cabs since 1946, and had been supplying cabs not only to Scania-Vabis, but also to their Swedish competitors Volvo. It was normal practice for truck manufacturers to outsource production of cabs to independent bodybuilders, so their acquisition by Scania-Vabis seemed a good move.<ref name = Scania1960 /> Be-Ge owner [[Bror Göthe Persson]] had also established an additional cab factory at [[Meppel]].<ref name = Scania1960 />

Scania-Vabis continued their expansion of production facilities through acquisitions. In 1967, they acquired [[Katrineholm]] based coachwork company [[Svenska Karosseriverkstäderna]] (SKV), and created a new subsidiary, [[Scania-Bussar]]. A year later, all bus production, along with R&D was moved to Katrineholm.<ref name=Scania1960/> Further production locations were added at [[Sibbhult]] and [[Falun]], and Scania's employee numbers rose, particularly at Södertälje, which was to help double the town's population.<ref name=Scania1960 />

Scania-Vabis at some point in their history also manufactured trucks in Botswana, Brazil, South-Korea, Tanzania, the Netherlands, Zimbabwe and the United States.

For some time [[Daimler-Benz]] waged a 'logo war' with Scania-Vabis, claiming a possible confusion between the Scania-Vabis 'pedal crank' design featuring on Scania bicycles around 1900 and the Mercedes 'three-pointed star'.{{citation needed|date=January 2014}} In 1968, Daimler-Benz won and the Scania-Vabis logo changed to a simple griffin's head on a white background.

In February 1968, a new range of trucks was launched, and at the same time the company was rebranded as just ''Scania''. In addition to ''Vabis'' disappearing from the name and a new logo, all current models received new model designations.<ref name="norsk-scania1995">{{cite book |last=Berg |first=Jørgen Seemann |year=1995 |title=King of the road i femti år: Norsk Scania AS 1945–1995 |isbn=82-993693-0-4 |location=Oslo, Norway |publisher=Norsk Scania AS |url=http://urn.nb.no/URN:NBN:no-nb_digibok_2008021800056#85 |page=85 |language=no}}</ref><ref name="scaniabuses100">{{cite web |url=http://se.scania.com/Images/P11403EN%20Public%20service%20on%20road_tcm120-249192.pdf |title=Scania buses 100 years – public service on road |publisher=Scania |date=April 2011 |url-status=live |archive-url=https://web.archive.org/web/20160105145201/http://se.scania.com/Images/P11403EN%20Public%20service%20on%20road_tcm120-249192.pdf |archive-date=5 January 2016}}</ref>