Editing Shojo Beat (section)

==Circulation and audience==
When ''Shojo Beat'' launched, it had a circulation of 20,000.<ref name="HappyBirthday">{{cite web |url=http://www.animenewsnetwork.com/press-release/2007-05-14/viz-media-happy-birthday-shojo-beat-magazine |title=Viz Media Happy Birthday Shojo Beat Magazine |publisher=[[Anime News Network]] |date=May 14, 2007 |access-date=March 7, 2008 |url-status=live |archive-url=https://web.archive.org/web/20080229104348/http://www.animenewsnetwork.com/press-release/2007-05-14/viz-media-happy-birthday-shojo-beat-magazine |archive-date=February 29, 2008 }}</ref> In 2006, its average circulation had increased to 35,000, of which 41% were distributed through subscriptions, and the rest sold in newsstands and stores.<ref name="Viz2007PK">{{cite press release |url=http://www.shojobeat.com/mediakit/SB_Media_Kit_200701.pdf |title=Shojo Beat Media Kit (January 2007) |publisher=[[Viz Media]] |date=January 2007 |access-date=March 7, 2008 |url-status=dead |archive-url=https://web.archive.org/web/20081203101625/http://www.shojobeat.com/mediakit/SB_Media_Kit_200701.pdf |archive-date=December 3, 2008 }}</ref> In 2007, the circulation grew to 38,000, and subscriptions increased to 51%.<ref name="Viz2008PK">{{cite press release |url=http://www.shojobeat.com/mediakit/SB_Media_Kit_2008.pdf |title=Shojo Beat Media Kit (January 2008) |publisher=[[Viz Media]] |date=January 2008 |access-date=March 7, 2008 |archive-url=https://web.archive.org/web/20080401201804/http://www.shojobeat.com/mediakit/SB_Media_Kit_2008.pdf |archive-date=April 1, 2008 }}</ref> The magazine's audience was overwhelmingly female, comprising 91% of its readers. Targeted towards "young women", ''Shojo Beat''{{'}}s "core audience" was between the ages of 13 and 19 and made up 61% of its readers; 47% of readers were 12–17 and 45% were 18–34.<ref name="Viz2008PK" />