Editing Simca (section)

==Brazil==
{{main|Simca do Brasil}}
[[File:Simca Chambord 1960.jpg|thumb|A Brazilian-made [[Simca Chambord (Brazilian model)|Simca Chambord]], used on the TV series ''{{Interlanguage link|O Vigilante Rodoviário|pt}}'' (1961-1962)]]
The Simca plant received a visit by [[Juscelino Kubitschek]] before his inauguration in 1956, organized by a Brazilian General who had a family member employed there. He jokingly invited Simca to build a plant in [[Minas Gerais]], his home state. Simca followed through and sent a letter of intent to this effect.<ref name=shapiro>{{cite journal | ref = HShap | title = Determinants of Firm Entry into the Brazilian Automobile Manufacturing Industry, 1956-1968 | first = Helen | last = Shapiro | volume = 65 | journal = [[The Business History Review]] | number = 4, The Automobile Industry |date=Winter 1991 | page = 907 | doi=10.2307/3117267}}</ref> In the interim, Brazil had formed an {{Interlanguage link|Executive Group for the Automotive Industry|pt|3=Grupo Executivo da Indústria Automobilística}} (GEIA), which had established a set of requirements for any producer wishing to establish a plant in Brazil.<ref name=shapiro/> Simca claimed that their proposal and arrangement with Kubitschek pre-dated these rules and lobbied for exceptions.<ref name=HS908>[[#HShap|Shapiro]], p. 908</ref> Simca also lobbied directly in Minas, but in the end were forced to present their own proposal, which was accepted with a number of conditions.<ref name=HS908/> The delays in passing the GEIA rules meant that Simca, which established its first plant in [[São Paulo]], was unable to access hard currency and suffered severe parts shortages as a result. Simca quickly developed a reputation for low quality which it was unable to shake.<ref name=HS909>[[#HShap|Shapiro]], p. 909</ref>

Simca do Brasil was originally 50% Brazilian-owned, but after Chrysler took over Simca France in 1966 they also obtained control of the Brazilian arm.<ref name=HS935>[[#HShap|Shapiro]], p. 935</ref> Simca remained based in [[São Paulo]] for the entire time they were active in Brazil and never moved to Minas, as originally promised. Their range was built around the 2.4&nbsp;liter V8-engined [[Simca Vedette]], which entered production in Brazil in March 1959.<ref name="clubsimca">{{cite web | url = http://www.clubsimca.com/vedette/vedette.htm | title = Les SIMCA Vedette |trans-title=The Simca Vedettes | work = Club Simca France | archive-date = 2007-03-27 | language = fr | url-status = usurped | archive-url = https://web.archive.org/web/20070327043818/http://www.clubsimca.com/vedette/vedette.htm }}</ref> It was built under a variety of names and in a number of different bodystyles, until the Simca badge was retired there in 1969. Later models were redesigned completely, and were sold as the [[Simca Esplanada]].