Editing Simon Fuller (section)

== Sport activity ==
In 2003, Fuller formed a joint venture partnership with British footballer [[David Beckham]] and went onto build a diverse range of business interests in sport, leisure, fashion and entertainment over a period of 16 years that became known as Brand Beckham.<ref>{{Cite web |title=Diageo launches David Beckham and Simon Fuller whisky brand Haig Club globally |url=https://www.thedrum.com/news/2014/10/06/diageo-launches-david-beckham-and-simon-fuller-whisky-brand-haig-club-globally |access-date=2022-11-25 |website=The Drum}}</ref><ref>{{cite web | url=https://metro.co.uk/2013/05/16/why-david-beckham-owes-much-to-simon-fuller-3766602/ | title=Why Brand Beckham is still a perfect package | date=16 May 2013 }}</ref> In 2006 Fuller took on representation of the England football team at Beckham's suggestion<ref>{{cite news | url=https://www.theguardian.com/media/2006/mar/06/marketingandpr.19entertainment | title=Simon Fuller wins England contract | newspaper=The Guardian | date=6 March 2006 | last1=Day | first1=Julia }}</ref> and the following year Fuller negotiated his five year contract for Beckham to join [[Los Angeles Galaxy|LA Galaxy]].<ref>{{cite web | url=https://www.standard.co.uk/lifestyle/london-life/sport-is-where-the-money-is-now-ask-simon-fuller-the-man-behind-the-murray-mint-8697453.html | title=Sport is where the money is now: Ask Simon Fuller, the man behind the | date=9 July 2013 }}</ref> In 2013, Fuller and Beckham discussed plans to buy an MLS football team in Miami <ref>[http://www.espnfc.com/news/story/_/id/1705374/david-beckham-reveals-purchase-mls-miami-franchise?cc=5739 David Beckham reveals purchase of MLS Miami franchise], EspnFc.com, 5 February 2014; retrieved 22 May 2014</ref> with Beckham thanking Fuller in an interview with CNN: “When I signed my contract my manager Simon Fuller actually got a clause in the contract that enabled me to have a franchise at the end of my playing career”.<ref>{{cite web | url=https://edition.cnn.com/2013/10/30/sport/football/football-david-beckham-club-owner/index.html#:~:text=“When%20I%20signed%20my%20contract,stopped%20playing%2C”%20Beckham%20added | title=David Beckham 'passionate' about being club owner | date=30 October 2013 }}</ref>

Later in the same year Fuller and Beckham launched a new global whisky in partnership with British drinks company [[Diageo]].<ref>[http://www.diageo.com/en-ie/newsmedia/pages/resource.aspx?resourceid=2203 Resource Item] {{webarchive|url=https://web.archive.org/web/20140426234304/http://www.diageo.com/en-ie/newsmedia/pages/resource.aspx?resourceid=2203 |date=26 April 2014 }}, Diageo.com, 8 April 2014; retrieved 22 May 2014.</ref> Fuller's plan to deliver Beckham's ownership of an MLS team was announced in January 2018 when Miami was confirmed as 25th MLS team.<ref>{{Cite news|url=https://www.forbes.com/sites/bobbymcmahon/2018/01/29/miamis-day-finally-comes-for-david-beckham-partners-and-fans-as-mls-name-its-25th-team/#73798d5e4fa6|title=Miami's Day Finally Comes For David Beckham, Partners And Fans As MLS Names 25th Team|last=McMahon|first=Bobby|work=Forbes|access-date=2018-06-11|language=en}}</ref><ref>{{Cite web |date=2007-01-11 |title=Football: Beckham confirms LA Galaxy move |url=http://www.theguardian.com/football/2007/jan/11/newsstory.europeanfootball |access-date=2022-11-25 |website=the Guardian |language=en}}</ref> The Financial Times reported that Fuller sold his interests in David Beckham's business in 2019 for a reported £50m.<ref>{{Cite news |date=2019-05-10 |title=David Beckham pays $50m for full control of his brand business |work=Financial Times |url=https://www.ft.com/content/5d55d1fa-727d-11e9-bbfb-5c68069fbd15 |archive-url=https://ghostarchive.org/archive/20221210/https://www.ft.com/content/5d55d1fa-727d-11e9-bbfb-5c68069fbd15 |archive-date=10 December 2022 |url-access=subscription |access-date=2022-11-25}}</ref> In 2025, ''The Sunday Times'' published an interview in which Fuller explained how he created "Brand Beckham".<ref>{{Cite web |last=Kelly |first=Roisin |date=2025-01-05 |title=How David Beckham got so rich, explained by his ex-manager |url=https://www.thetimes.com/life-style/celebrity/article/david-beckham-brand-deals-knighthood-qnhrdrbgq |access-date=2025-01-24 |website=www.thetimes.com |language=en}}</ref>

In 2009, Fuller took on personal representation of British No.1 tennis player [[Andy Murray]],<ref>[https://www.telegraph.co.uk/sport/tennis/andymurray/7112856/Andy-Murray-banks-on-yoga-and-Simon-Fuller-ahead-of-Australian-Open-final.html Andy Murray banks on yoga and Simon Fuller ahead of Australian Open final], ''The Daily Telegraph''; retrieved 8 June 2012.</ref> representing him during his [[US Open (tennis)|US Open]] and [[Wimbledon Championships|Wimbledon]] wins and later helping the player to establish his own business. In March 2011, Fuller was announced as the manager of British F1 driver [[Lewis Hamilton]]<ref>[http://news.bbc.co.uk/sport1/hi/motorsport/formula_one/9424301.stm Lewis Hamilton joins Simon Fuller management company], ''BBC Sport''; retrieved 11 April 2012</ref> and surprised many when he moved Hamilton from [[McLaren]] and signed him to a long-term contract with the [[Mercedes-AMG|MercedesAMG]] team. Hamilton won the 2014 F1 World Championship and publicly thanked Fuller for his support.<ref>{{Cite web |date=2014-07-25 |title=How Lewis Hamilton's momentous move to Mercedes began in 2006 |url=http://www.theguardian.com/sport/2014/jul/25/lewis-hamilton-mercedes-mclaren-formula-one |access-date=2022-11-25 |website=the Guardian |language=en}}</ref>