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Situation analysis
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=== Customers === Customer analysis can be vast and complicated. Some of the important areas that a company analyzes includes:<ref name=sitan /> *[[Demographics]] **[[Advertising]] that is most suitable for the demographic **[[Market (economics)|Market size]] and potential growth **Customer wants and needs **[[Motivation]] to buy the product **[[Distribution (business)|Distribution]] channels (retail, online, wholesale, etc...) **Quantity and frequency of purchase **Income level of customer
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