Editing Slacktivism (section)

===Clicktivism===
The term "clicktivism" is used to describe forms of internet-based slacktivism such as signing online petitions or signing and sending form letter emails to politicians or corporate CEOs.<ref name=":7" /> For example, the British group [[UK Uncut]] use Twitter and other websites to organise protests and direct action against companies accused of tax avoidance.<ref name="Clicktivists - a new breed of protestors">{{Cite news |url=http://www.thisislondon.co.uk/lifestyle/article-23914725-the-clicktivists---a-new-breed-of-protesters.do |title=Clicktivists – a new breed of protestors' |publisher=London Evening Standard Online |date=January 19, 2011 |access-date=February 11, 2011 |url-status=dead |archive-url=https://web.archive.org/web/20110219093616/http://www.thisislondon.co.uk/lifestyle/article-23914725-the-clicktivists---a-new-breed-of-protesters.do |archive-date=February 19, 2011 |df=mdy-all }}</ref> It allows organizations to quantify their success by keeping track of how many "clicked" on their petition or other call to action.

The idea behind clicktivism is that social media allow for a quick and easy way to show support for an organization or cause.<ref>{{Cite web |title=What is clicktivism — Clicktivist |url=http://www.clicktivist.org/what-is-clicktivism/ |archive-url=https://web.archive.org/web/20160315075541/http://www.clicktivist.org/what-is-clicktivism/ |archive-date=2016-03-15 |website=www.clicktivist.org}}</ref> The main focus of digital organizations has become inflating participation rates by asking less and less of their members/viewers.<ref name=":7" />

Clicktivism can also be demonstrated by monitoring the success of a campaign by how many "likes" it receives.<ref name=":6">{{Cite book|last1=Hutchins|first1=Amber|url=https://books.google.com/books?id=jR-4CwAAQBAJ&q=clicktivism+and+monitoring+success&pg=PA169|title=Public Relations and Participatory Culture: Fandom, Social Media and Community Engagement|last2=Tindall|first2=Natalie T. J.|date=2016-03-10|publisher=Routledge|isbn=978-1-317-65974-7|language=en|access-date=March 13, 2021|archive-date=January 17, 2023|archive-url=https://web.archive.org/web/20230117170415/https://books.google.com/books?id=jR-4CwAAQBAJ&q=clicktivism+and+monitoring+success&pg=PA169|url-status=live}}</ref> Clicktivism strives to quantify support, presence and outreach without putting emphasis on real participation.<ref name=":6" /> The act of "liking" a photo on Facebook or clicking a petition is in itself symbolic because it demonstrates that the individual is aware of the situation and it shows their peers the opinions and thoughts they have on certain subject matters.<ref>{{Cite journal|last1=Cornelissen|first1=Gert|last2=Karelaia|first2=Natalia|last3=Soyer|first3=Emre|date=2013|title=Clicktivism Or Slacktivism? Impression Management and Moral Licensing.|url=https://www.acrwebsite.org/volumes/1014000/volumes/v10e/E-10|journal=ACR European Advances|language=en|volume=E-10|access-date=March 12, 2021|archive-date=December 8, 2021|archive-url=https://web.archive.org/web/20211208215948/https://www.acrwebsite.org/volumes/1014000/volumes/v10e/E-10|url-status=live}}</ref>

Critics of clicktivism state that this new phenomenon turns social movements to resemble advertising campaigns in which messages are tested, [[clickthrough rate]] is recorded, and [[A/B testing]] is often done. In order to improve these metrics, messages are reduced to make their "asks easier and actions simpler". This in turn reduces social action to having members that are a list of email addresses, rather than engaged people.<ref>{{cite web| last=White| first=Micah| author-link=Micah M. White| title=Rejecting Clicktivism| url=http://www.adbusters.org/blogs/blackspot-blog/rejecting-clicktivism.html| publisher=AdBusters| access-date=November 16, 2011| url-status=dead| archive-url=https://web.archive.org/web/20111121120000/http://www.adbusters.org/blogs/blackspot-blog/rejecting-clicktivism.html| archive-date=November 21, 2011| df=mdy-all}}</ref><ref name=":7">{{cite news |first=Micah |last=White |url=https://www.theguardian.com/commentisfree/2010/aug/12/clicktivism-ruining-leftist-activism |title=Clicktivism is ruining leftist activism |work=[[The Guardian]] |date=August 12, 2010 |access-date=November 13, 2011 |archive-date=April 23, 2021 |archive-url=https://web.archive.org/web/20210423105317/https://www.theguardian.com/commentisfree/2010/aug/12/clicktivism-ruining-leftist-activism |url-status=live }}</ref>