Editing Social cognition (section)

===Perceiving faces everywhere===

Humans are highly attuned to detecting and recognizing faces, even in inanimate objects. This phenomenon, known as pareidolia, is thought to be an evolutionary adaptation that helps humans quickly identify potential threats and allies in their environment. Research has shown that the fusiform gyrus, a region of the brain involved in face processing, is particularly sensitive to perceiving faces in non-face objects.<ref>Boutsen, L., Humphreys, G. W., Praamstra, P., & Warbrick, T. (2006). "Comparing neural correlates of configural processing in faces and objects: An ERP study of the Thatcher illusion." ''Neuroimage,'' 32(1), 352-367. https://doi.org/10.1016/j.neuroimage.2006.03.023</ref>