Editing Sole Technology (section)

=== Emerica ===
Emerica was launched in 1996, and, in addition to selling apparel,<ref name="Brands" /> has produced a number of skateboarding-themed videos.<ref>{{Cite web|url=http://www.trashfilter.com/emerica-stay-gold-dvd-review|title=Emerica's 'Stay Gold' DVD review|website=Trashfilter.com|access-date=2010-09-07|archive-date=2010-09-09|archive-url=https://web.archive.org/web/20100909182822/http://www.trashfilter.com/emerica-stay-gold-dvd-review|url-status=live}}</ref><ref>{{Cite web |year=2005–2013 |title=Emerica skate videos |url=http://www.skatevideosite.com/companies/22/emerica |access-date=18 September 2013 |website=Skatevideosite.com |archive-date=21 September 2013 |archive-url=https://web.archive.org/web/20130921181845/http://www.skatevideosite.com/companies/22/emerica |url-status=live }}</ref> Their 2013 video, ''MADE: Chapter One'', was offered to consumers at a price of their choosing, with a minimum price of US$1.00 established.<ref>{{Cite web |last=TWS |date=16 September 2013 |title=Get 'MADE' Pay What You Want |url=http://skateboarding.transworld.net/1000184365/news/get-made-pay-what-you-want/ |access-date=18 September 2013 |website=TransWorld Skateboarding |publisher=GrindMedia |archive-date=15 October 2021 |archive-url=https://web.archive.org/web/20211015165846/https://skateboarding.transworld.net/news/get-made-pay-what-you-want/ |url-status=live }}</ref>

In July 2013, the brand released its "Workwear" line, a collaboration with skateboarder [[Andrew Reynolds (skateboarder)|Andrew Reynolds]].<ref>{{Cite web |date=25 July 2013 |title=Emerica Reynolds Workwear |url=http://www.thrashermagazine.com/articles/trash/emerica-reynolds-workwear/ |access-date=18 September 2013 |website=Thrasher Magazine |publisher=High Speed Production, Inc |archive-date=20 September 2013 |archive-url=https://web.archive.org/web/20130920041438/http://www.thrashermagazine.com/articles/trash/emerica-reynolds-workwear/ |url-status=live }}</ref>

Emerica sponsors a skateboard team which includes Collin Provost, [[Ed Templeton]], Justin "Figgy" Figueroa, Kevin "Spanky" Long, Leo Romero,<ref>{{Cite web |date=September 2013 |title=Team |url=http://emerica.com/team/ |access-date=18 September 2013 |website=Emerica |publisher=Sole Technology, Inc. |archive-date=6 October 2013 |archive-url=https://web.archive.org/web/20131006190153/http://emerica.com/team/ |url-status=live }}</ref> Jeremy Leabres,<ref>{{Cite web |date=13 September 2013 |title=Emerica Made – Chapter One |url=http://www.thrashermagazine.com/articles/videos/emerica-made-chapter-one/ |access-date=20 September 2013 |website=Thrasher Magazine |publisher=High Speed Productions, Inc |archive-date=21 September 2013 |archive-url=https://web.archive.org/web/20130921060848/http://www.thrashermagazine.com/articles/videos/emerica-made-chapter-one/ |url-status=live }}</ref> Jon Dickson, Eric Winkowski, Rob Maatman, Dakota Servold, Kevin Baekkel, Victor Aceves and Chris Wimer.