Editing Stetson (section)

== Changing fashions ==
[[File:Der Stetson- ROYAL - Ich neige meinen Hut - gnädige Frau.jpg|thumb|Stetson Royal]]
Stetson also produced women's hats, operating a millinery department from the 1930s to 1950s. Hat sales suffered during the Depression years, but Stetsons remained ubiquitous until Americans' embrace of headwear faded after WWII. Stetson had operations in Australia, Brazil, Colombia, Finland, Guatemala, Ireland, Japan, Mexico, New Zealand, Norway, South Africa, and West Germany at its peak.<ref name="ReferenceA"/>

Stetson changed its business strategy in the early 1970s, closing its Philadelphia factory in 1971 and continuing in the hat business through licensing arrangements with several manufacturers.

Popular demand for western-style hats spiked during the 1980s after the success of [[Indiana Jones]] and [[Urban Cowboy]] movies.  Both western and dress hats continue to be popular men's accessories.

[[Salva Kiir Mayardit]], now-incumbent [[President of South Sudan|President]] of [[South Sudan]], received a black Stetson hat as a gift from U.S. President [[George W. Bush]] in 2006. Since then, he continues to wear it as a key part of his public image, owning several other identical hats and rarely being seen without one.
===Diversification===
In the 1980s, Stetson began to diversify, releasing the first Stetson cologne in 1981 and Lady Stetson in 1986.  Luggage, handbags, umbrellas, and scarves also carried the Stetson mark. Currently, the brand carries western hats, fashion hats, fragrances, eyewear, apparel, footwear, belts, accessories, and bourbon. Stetson is available in the United States, Canada, Mexico, Europe, and Asia.