Editing Strongbow (cider) (section)

==Advertising==
The original Norman archer logo was designed by graphic artist [[Barney Bubbles]]. The "thudding arrows" have been a signature of the brand's television advertising since the 1960s.<ref>{{cite news| url=https://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/8284561/Strongbow-adverts-strong-true...-and-funny.html | location=London | work=The Daily Telegraph | title=Strongbow adverts: strong, true... and funny | date=27 January 2011}}</ref> Towards the end of the advertisement, two arrows thud into a bar counter near a glass of Strongbow, or its bar pump.

Advertisements from 1998 to 2002 featured [[Johnny Vaughan]] and the "live to loaf" line.<ref name=autogenerated4>{{cite web|url=https://www.marketingweek.com/2002/05/23/strongbow-drops-vaughan-from-advertising-2/|title=Strongbow drops Vaughan from advertising|first=Marketing|last=Week|work=marketingweek.com|date=23 May 2002 |access-date=19 September 2016}}</ref> The campaign focused on Vaughan's character, who was always finding new ways to get the most out of life with the minimum effort.<ref name=autogenerated4 /> Vaughan was credited by Bulmers with giving credibility to the Strongbow brand among the key 18 to 24-year-old group.<ref name=autogenerated4 /> Between 1998 and 2000 Strongbow sales rose by 30 per cent.<ref>{{cite web|url=http://www.campaignlive.co.uk/news/37045/|title=Johnny Vaughan teams up with gorillas in latest Strongbow ad|work=campaignlive.co.uk|access-date=19 September 2016}}</ref>

In 2010, TV adverts in the UK were based on the "medal ceremony" scene at the end of the film ''[[Star Wars (film)|Star Wars: Episode IV – A New Hope]]'' (1977): three men walk down an aisle flanked by large numbers of men; step up a raised podium at the far end; and receive a reward – a pint of Strongbow – for their "heroic deeds" (i.e.: performing their ordinary jobs). Adverts in 2012, showed fanciful representations of normal situations (goalkeeping, potting a black ball, best man's speech) where those seen in the advert would be next seen drinking Strongbow having "earnt it" for accomplishing such situations. The latest advert depicts a duplex-style apple orchard divided between bitter and sweet reflecting Strongbow being "bittersweet by nature".

In 2015, Strongbow began its "Cider at its Bestest" campaign in the US, featuring [[Patrick Stewart]].<ref name=CheersOnline20150320 /><ref>{{cite web|url=http://www.adweek.com/agencyspy/droga5-presents-patrick-stewart-as-a-podium-for-strongbows-award/82653|title=Droga5 Presents Patrick Stewart as a Podium for Strongbow's 'Award'|work=adweek.com|date=17 March 2015 |access-date=19 September 2016}}</ref>

The most recent campaigns for Strongbow include one for the Strongbow Ultra variant which incorporates the theme "Drink the G.O.A.T." and a rebrand advert showing a fancy dress party with the attendants wearing very silly costumes (i.e. a sardine can).

===Sponsorship===
Strongbow were official shirt sponsors of Edinburgh football club [[Heart of Midlothian F.C.|Heart of Midlothian]] from 1992–2002.<ref>{{cite news| url=https://www.telegraph.co.uk/sport/football/competitions/scottish-premier/3018118/Thomas-loses-St-Johnstone-appeal.html | location=London | work=The Daily Telegraph | first=Neil | last=Irvine | title=Thomas loses St Johnstone appeal | date=4 December 2001}}</ref> Strongbow also sponsored [[Leeds United F.C.|Leeds United]] Football Club from 2000–2003.<ref>{{cite web|url=http://www.historicalkits.co.uk/Leeds_United/Leeds_United.htm|title=Leeds United – Historical Football Kits|work=historicalkits.co.uk|access-date=19 September 2016}}</ref> Strongbow reputedly paid £3 million a year for the rights.<ref>{{cite web|url=http://www.brandrepublic.com/news/168815/|title=STOP PRESS: Strongbow and Leeds Utd set to end association|work=brandrepublic.com|access-date=19 September 2016}}</ref>