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===2015: Rebrand=== In 2015, the company started a [[rebranding]] process towards the unified TIM [[brand]], which would no longer be used only to identify mobile telephony offers but also for fixed telephony ones, abandoning the Telecom Italia brand.<ref>{{cite web |title=Telecom Italia Group: 2015β2017 strategic plan approved, cumulative investments planned totalling around 14.5 billion euros over the three year period |url=http://www.telecomitalia.com/tit/en/archivio/media/comunicati-stampa/telecom-italia/corporate/economico-finanziario/2015/2015-2017-strategic-plan-approved.html |access-date=2015-04-02 |work=Telecom Italia Group |language=en}}</ref><ref>{{Cite web |date= |title=Telecom Italia diventa TIM |url=http://in.tim.it/telecom-italia-diventa-tim/ |access-date=2015-08-13 |website=TIM |language=it}}</ref><ref>{{Cite web |date= |title=Telecom Italia diventa TIM - La Nuova TIM |url=http://in.tim.it/la-nuova-tim/ |access-date=2015-08-13 |website=TIM |language=it}}</ref><ref>{{Cite web |date= |title=Nuovo sito TIM Telecom italia |url=http://www.tim.it/nuovo-sito-TIM-Telecom-italia |access-date=2015-08-13 |website=TIM |language=it}}</ref><ref>{{Cite web |title=Our brands |url=http://www.telecomitalia.com/tit/en/about-us/branding/brands/our-brands.html |access-date=2015-10-03 |website=Telecom Italia Group |language=en}}</ref> In the same year, the [[board of directors]] approved the new company's division, [[Infrastrutture Wireless Italiane]] (INWIT) which operates 11,500 [[Cell site|wireless towers]].<ref>{{cite news |title=Telecom Italia gets OK for towers IPO, values it at β¬2.34B |url=https://seekingalpha.com/news/2564296-telecom-italia-gets-ok-for-towers-ipo-values-it-at-2_34b |date=5 June 2015 |work=Seeking Alpha |author=Aycock, Jason }}</ref><ref>{{cite news |title=Telecom Italia gets regulatory OK for β¬1bn towers IPO |author=Lennighan, Mary |date=5 June 2015 |work=Total Telecom |url=https://totaltele.com/view.aspx?ID=490171 }}</ref> TIM was the Official Global Partner of [[Expo 2015]]. Thanks to the company's contribution, it was possible to create the first Italian digital [[smart city]], directly in the exhibition area. TIM has in fact equipped the entire area with technological solutions, fixed network, mobile and Internet infrastructures and coverage of the exhibition site with fixed and mobile [[ultra-broadband]] connections and [[Wi-Fi]] connections based on [[Cisco Systems|Cisco]] technology.<ref>{{Cite web |date= 30 April 2015|title=TIM per la digital smart city dell'Expo 2015 |url=http://www.key4biz.it/expo-2015-di-milano-si-accende-la-digital-smart-city-di-tim/118086/ |url-status=live |archive-url=https://web.archive.org/web/20240617083025/http://www.key4biz.it/expo-2015-di-milano-si-accende-la-digital-smart-city-di-tim/118086/ |archive-date=2024-06-17 |access-date=2015-09-11 |website=www.key4biz.it}}</ref>
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